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Photo by Carl Court/Getty Images

Instagram has unveiled its long-form, vertical video hub for professional creators, rivaling YouTube and, to an extent, Snapchat Discover.

Why it matters: The new app, which will exist as a tab within its regular app, is intended to be a premium outlet for video creators and is designed to make it easier to discover and watch videos on smartphones.

The experience is meant to be more passive — like television, Instagram says. The TV content experience brings the programming to you when you turn it on, which is different than online video, which usually requires users to go out and find the content they want to watch.

  • Unlike on Instagram, videos on IGTV aren’t limited to one minute. Instead, each video can be up to an hour long.

Between the lines: A new app means more ad inventory, and lucrative video ad inventory, for Instagram's parent company, Facebook.

Go deeper

Report: U.S. calls for UN-led Afghan peace talks

Secretary of State Antony Blinken at the State Department in Washington, D.C., in February. Photo: Jim Lo Scalzo/EPA/Bloomberg via Getty Images

Secretary of State Antony Blinken proposed in a letter to President Ashraf Ghani steps including a UN-facilitated summit to revive stalled peace talks between the Afghan government and the Taliban, Afghanistan's TOLOnews first reported Sunday.

Why it matters: Blinken expresses concern in the letter, also obtained by Western news outlets, of a potential "spring offensive by the Taliban" and that the "security situation will worsen and the Taliban could make rapid territorial gain" after an American military withdrawal, even with the continuation of U.S. financial aid.

Harry and Meghan accuse British royal family of racism

Photo: Joe Pugliese/Harpo Productions via Reuters

Prince Harry and Meghan Markle delivered a devastating indictment of the U.K. royal family in their conservation with Oprah Winfrey: Both said unnamed relatives had expressed concern about what the skin tone of their baby would be. And they accused "the firm" of character assassination and "perpetuating falsehoods."

Why it matters: An institution that thrives on myth now faces harsh reality. The explosive two-hour interview gave an unprecedented, unsparing window into the monarchy: Harry said his father and brother "are trapped," and Markle revealed that the the misery of being a working royal drove her to thoughts of suicide.

Updated 4 hours ago - Axios Twin Cities

In photos: Thousands rally for George Floyd ahead of Derek Chauvin's trial

Demonstrators on March 7 outside the Hennepin County Government Center, where the trial of former Minneapolis police officer Derek Chauvin, charged with murdering George Floyd, will begin in Minneapolis, Minnesota. Photo: Chandan Khanna/AFP via Getty Images

Thousands of protesters marched through Minneapolis' streets Sunday, urging justice for George Floyd on the eve of the start of former police officer Derek Chauvin's trial over the 46-year-old's death, per AFP.

The big picture: Chauvin faces charges for second-degree murder and manslaughter over Floyd's death last May, which ignited massive nationwide and global protests against racism and for police reform. His trial is due to start Monday, with jury selection procedures.