Photo: Ahmed Aqtai/Pixels

Axios AM newsletter had a first look at ACRONYM, "a new, digital-first political organization" co-founded by Michael Dubin, the Dollar Shave Club CEO, which is "focused on electing progressives [via] cutting-edge online creative media and marketing campaigns."

Why it matters: Innovative (and sophisticated) digital ad campaigns have been some Dem groups' go-to strategy lately for helping Democrats get elected at every level. And there's a progressive wave coming at Democrats that's starting in California, but spreading across the U.S. ACRONYM hopes its work will only help that wave grow larger.

More details provided to Axios:

  • ACRONYM has already raised more than $1 million to help their efforts.
  • Tara McGowan, the group's CEO who previously ran the largest-ever ad campaign for PrioritiesUSA and was Obama's digital strategist, is coordinating ACRONYM's digital ad spend.
  • 100% of the Virginia gubernatorial race's digital advertising for progressives has been coordinated by Tara.

Others involved in ACRONYM include Hannah Linkenhoker, a senior political strategist at one of the world's largest literary and talent agencies, and Jamie Kantrowitz, a digital investor and entrepreneur working in media and politics.

What they do: Create "breakthrough digital [campaigns]" online and on mobile to reach progressive voters during crucial campaigns. ACRONYM also coordinates with outside groups on their digital ad campaigns. "We need disruptors who are committed to leveraging digital to reach voters, and not rely on the same playbook that has failed us time and time again," the group said.

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Politics: Chris Christie: Wear a mask "or you may regret it — as I did" — Senate Democrats block vote on McConnell's targeted relief bill.
  2. Business: New state unemployment filings fall.
  3. Economy: Why the stimulus delay isn't a crisis (yet).
  4. Health: FDA approves Gilead's remdesivir as a coronavirus treatment How the pandemic might endMany U.S. deaths were avoidable.
  5. Education: Boston and Chicago send students back home for online learning.
  6. World: Spain and France exceed 1 million cases.

Early voting eclipses 2016 total with 12 days until election

People stand in line to vote early in Fairfax, Virginia in September. Photo: Tasos Katopodis/Getty Images

Americans have cast more than 47.1 million ballots in the 2020 presidential election, surpassing the total early-vote count for 2016 with 12 days left until Election Day, according to a Washington Post analysis of voting data.

Why it matters: The election is already underway, as many states have expanded early and mail-in voting options because of the coronavirus pandemic.

What to expect from the final debate of the 2020 election

Trump and Biden at the first debate. Morry Gash-Pool/Getty Image

Watch for President Trump to address Joe Biden as “the big guy” or “the chairman” at tonight's debate as a way of dramatizing the Hunter Biden emails. Hunter's former business partner Tony Bobulinski is expected to be a Trump debate guest.

The big picture: Trump's advisers universally view the first debate as a catastrophe — evidenced by a sharp plunge in Trump’s public and (more convincingly for them) private polling immediately following the debate.

Get Axios AM in your inbox

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Subscription failed
Thank you for subscribing!