Digital-first startup launches to elect progressive Dems

Photo: Ahmed Aqtai/Pixels

Axios AM newsletter had a first look at ACRONYM, "a new, digital-first political organization" co-founded by Michael Dubin, the Dollar Shave Club CEO, which is "focused on electing progressives [via] cutting-edge online creative media and marketing campaigns."

Why it matters: Innovative (and sophisticated) digital ad campaigns have been some Dem groups' go-to strategy lately for helping Democrats get elected at every level. And there's a progressive wave coming at Democrats that's starting in California, but spreading across the U.S. ACRONYM hopes its work will only help that wave grow larger.