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Photo: Ahmed Aqtai/Pixels

Axios AM newsletter had a first look at ACRONYM, "a new, digital-first political organization" co-founded by Michael Dubin, the Dollar Shave Club CEO, which is "focused on electing progressives [via] cutting-edge online creative media and marketing campaigns."

Why it matters: Innovative (and sophisticated) digital ad campaigns have been some Dem groups' go-to strategy lately for helping Democrats get elected at every level. And there's a progressive wave coming at Democrats that's starting in California, but spreading across the U.S. ACRONYM hopes its work will only help that wave grow larger.

More details provided to Axios:

  • ACRONYM has already raised more than $1 million to help their efforts.
  • Tara McGowan, the group's CEO who previously ran the largest-ever ad campaign for PrioritiesUSA and was Obama's digital strategist, is coordinating ACRONYM's digital ad spend.
  • 100% of the Virginia gubernatorial race's digital advertising for progressives has been coordinated by Tara.

Others involved in ACRONYM include Hannah Linkenhoker, a senior political strategist at one of the world's largest literary and talent agencies, and Jamie Kantrowitz, a digital investor and entrepreneur working in media and politics.

What they do: Create "breakthrough digital [campaigns]" online and on mobile to reach progressive voters during crucial campaigns. ACRONYM also coordinates with outside groups on their digital ad campaigns. "We need disruptors who are committed to leveraging digital to reach voters, and not rely on the same playbook that has failed us time and time again," the group said.

Go deeper

DOJ announces sweeping probe into Minneapolis policing practices

Attorney General Merrick Garland on Wednesday announced that the Justice Department will open a sweeping investigation into whether the Minneapolis Police Department has a "pattern or practice" of discriminatory policing practices.

Why it matters: The federal probe, which will also examine MPD's handling of misconduct allegations against officers, could result in significant changes to policing in Minneapolis in the wake of George Floyd's murder.

1 hour ago - World

South Korean president: Trump "beat around the bush and failed" on North Korea

South Korean President Moon Jae-in speaking in Seoul in March 2021. Photo: Jeon Heon-Kyun/POOL/AFP via Getty Images

South Korean President Moon Jae-in criticized former President Trump's attempts to denuclearize the Korean Peninsula, telling the New York Times he "beat around the bush" with North Korea and "failed to pull it through."

Why it matters: Moon, now in his final year in office, called denuclearization a "matter of survival" for South Korea and urged President Biden to resume negotiations with North Korean leader Kim Jong-un after a standstill of nearly two years.

1 hour ago - World

U.S.-Israel tensions build as Iran talks progress

Photo illustration: Aïda Amer/Axios. Photos: Eric Baradat (AFP), Gali Tibbon (AFP)/Getty Images

As nuclear talks in Vienna enter a critical stage, the gaps and suspicions over Iran between the Israeli government and the Biden administration are growing.

Why it matters: Both sides want to avoid the kind of public fight that emerged during the negotiations over the 2015 deal. But in private, there's growing frustration on both sides about the lack of trust, coordination and transparency.

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