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Apple and Oprah Winfrey have signed a multi-year content partnership, although specific terms aren't yet available. 

Why it matters: It’s the latest example of big tech investing in big-name talent to build its content businesses, whereas telecom companies like AT&T and Comcast have been seeking to buy entire content creation companies. Apple earlier signed programming deals with such Hollywood A-listers as Jennifer Aniston and Reese Witherspoon.

Apple and Oprah team up for content partnership

Big tech buys talent, big telecom buys companies.

Oprah Winfrey at a fashion awards show in Brooklyn. Photo by Theo Wargo/Getty Images.

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Apple and Oprah Winfrey have signed a multi-year content partnership, although specific terms aren&#x27;t yet available. Why it matters: It’s the latest example of big tech investing in big-name talent to build its content businesses, whereas telecom companies like AT&amp;T and Comcast have been seeking to buy entire content creation companies. Apple earlier signed programming deals with such Hollywood A-listers as Jennifer Aniston and Reese Witherspoon.Go deeper: <a class="gtmContentClick" data-vars-link-text="Tech&#x27;s TV talent trove" data-vars-click-url="https://www.axios.com/techs-tv-talent-trove-1526952396-66564b0f-d856-4218-82de-9915475d35c5.html" data-vars-content-id="1132f37e-11df-43bf-bea3-f74e4ebd2809" data-vars-headline="Apple and Oprah team up for content partnership" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/techs-tv-talent-trove-1526952396-66564b0f-d856-4218-82de-9915475d35c5.html" target="_self">Tech&#x27;s TV talent trove</a>

From the Valley to D.C., Big Tech players like Facebook, Google and Amazon are under more scrutiny than ever as new technology develops and privacy and antitrust concerns grow in lockstep with companies’ ambitions.