Jun 15, 2018 - Technology

Apple and Oprah team up for content partnership

Oprah Winfrey at a fashion awards show in Brooklyn. Photo by Theo Wargo/Getty Images.

Apple and Oprah Winfrey have signed a multi-year content partnership, although specific terms aren't yet available.

Why it matters: It’s the latest example of big tech investing in big-name talent to build its content businesses, whereas telecom companies like AT&T and Comcast have been seeking to buy entire content creation companies. Apple earlier signed programming deals with such Hollywood A-listers as Jennifer Aniston and Reese Witherspoon.

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