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Illustration: Aïda Amer/Axios

Facebook CEO Mark Zuckerberg said in an Instagram Live chat with Instagram CEO Adam Mosseri on Tuesday that the company is building new tools to help creators make money off of commerce.

Why it matters: Facebook is just starting to venture into the creator economy. In order to continue to attract creators, it needs to help ensure there are better ways for creators to get paid.

Details: In the live chat, Zuckerberg said Facebook is creating three new tools for creators to make money via commerce.

  1. Shops: Last year, Facebook launched a shopping feature that makes it easier for small businesses to set up online stores.
  2. Affiliate: Zuckerberg says Facebook is looking into building an affiliate and recommendation marketplace. The goal of this new product, which Facebook is testing, is to help creators make money for the products they recommend.
  3. Brand Marketplace: Zuckerberg says Facebook is looking into creating a marketplace to match up creators with brands. Mosseri said a marketplace will help the company facilitate more branded content partnerships in a responsible way. "We would love to help creators vet brands," he said.

The big picture: Both executives conceded that Instagram hasn't focused enough on helping smaller creators build audiences and make money. That is a priority moving forward. Zuckerberg says he's trying to figure out "how we help create a creator middle class."

Go deeper

Updated Aug 3, 2021 - Technology

Study: Social media giants failing to remove most antisemitic posts

Facebook CEO Mark Zuckerberg speaking virtually during a March House Energy and Commerce Subcommittees hearing on a laptop computer in Tiskilwa, Illinois. Photo: Daniel Acker/Bloomberg via Getty Images

Five social media giants failed to remove 84% of antisemitic posts in May and June — and Facebook performed the worst despite announcing new rules to tackle the problem, a new report finds.

Driving the news: The Center for Countering Digital Hatred (CCDH) notes in its study that it reported 714 posts containing "anti-Jewish hatred" to Facebook, Twitter, Instagram, Youtube and TikTok — which were collectively viewed 7.3 million times. These "clearly violated" company policies, according to the CCDH.

45 mins ago - World

Report: LGBTQ+ Afghans' lives "dramatically worsened" under Taliban rule

Taliban fighters in Kabul, Afghanistan, earlier this month. Photo: Mohd Rasfan/AFP via Getty Images

LGBTQ+ Afghans have been threatened, attacked and "faced an increasingly desperate situation and grave threats to their safety" since the Taliban seized control of Afghanistan last August, per a report published Wednesday.

What they're saying: "We spoke with LGBT Afghans who have survived gang rape, mob attacks, or have been hunted by their own family members who joined the Taliban, and they have no hope that state institutions will protect them," per a statement from study co-author J. Lester Feder.

2 hours ago - World

Canadian Indigenous group finds 93 suspected unmarked graves

A makeshift memorial honoring the 215 children whose remains were found in a mass grave in Brantford, Ontario, Canada, last May. Photo: Cole Burston/AFP via Getty Images

Indigenous leaders in Canada's western province of British Columbia said Tuesday they believe they've found 93 unmarked graves near a former boarding school.

The big picture: Hundreds of mass graves have been found at the grounds of former residential schools for Indigenous children since last May, when the remains of 215 children were uncovered at one such site in B.C.