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Illustration: Aïda Amer/Axios

Facebook CEO Mark Zuckerberg said in an Instagram Live chat with Instagram CEO Adam Mosseri on Tuesday that the company is building new tools to help creators make money off of commerce.

Why it matters: Facebook is just starting to venture into the creator economy. In order to continue to attract creators, it needs to help ensure there are better ways for creators to get paid.

Details: In the live chat, Zuckerberg said Facebook is creating three new tools for creators to make money via commerce.

  1. Shops: Last year, Facebook launched a shopping feature that makes it easier for small businesses to set up online stores.
  2. Affiliate: Zuckerberg says Facebook is looking into building an affiliate and recommendation marketplace. The goal of this new product, which Facebook is testing, is to help creators make money for the products they recommend.
  3. Brand Marketplace: Zuckerberg says Facebook is looking into creating a marketplace to match up creators with brands. Mosseri said a marketplace will help the company facilitate more branded content partnerships in a responsible way. "We would love to help creators vet brands," he said.

The big picture: Both executives conceded that Instagram hasn't focused enough on helping smaller creators build audiences and make money. That is a priority moving forward. Zuckerberg says he's trying to figure out "how we help create a creator middle class."

Go deeper

Updated Aug 3, 2021 - Technology

Study: Social media giants failing to remove most antisemitic posts

Facebook CEO Mark Zuckerberg speaking virtually during a March House Energy and Commerce Subcommittees hearing on a laptop computer in Tiskilwa, Illinois. Photo: Daniel Acker/Bloomberg via Getty Images

Five social media giants failed to remove 84% of antisemitic posts in May and June — and Facebook performed the worst despite announcing new rules to tackle the problem, a new report finds.

Driving the news: The Center for Countering Digital Hatred (CCDH) notes in its study that it reported 714 posts containing "anti-Jewish hatred" to Facebook, Twitter, Instagram, Youtube and TikTok — which were collectively viewed 7.3 million times. These "clearly violated" company policies, according to the CCDH.

Miriam Kramer, author of Space
2 hours ago - Science

All-civilian Inspiration4 is back on Earth after flight to space

A side-by-side of the Inspiration4 crew and a shot of their capsule on the way back to Earth. Photo: SpaceX

The all-civilian Inspiration4 crew is back on Earth after their three-day mission in orbit.

The big picture: The launch and landing of this fully amateur, private space crew marks a changing of the guard from spaceflight being a largely government-led venture to being under the purview of private companies.

28 U.S. citizens depart Afghanistan on Qatar Airways flight

Passengers board a Qatar Airways aircraft bound to Qatar at the airport in Kabul on September 10, 2021. Photo: Aamir Qureshi/AFP via Getty Images

The State Department on Saturday confirmed that a Qatar Airways charter flight left Kabul on Friday with 28 U.S. citizens and seven lawful permanent residents on board.

The big picture: Friday's flight is the third such airlift by Qatar Airways since the Taliban takeover of Afghanistan, AP reports.