Mark Zuckerberg. Photo: Drew Angerer/Getty Images

CEO Mark Zuckerberg wrote Tuesday in an op-ed that Facebook's 2020 goal is "to help 4 million people register to vote."

Why it matters: Facebook has faced scrutiny over the last four years for the way its platform was unwittingly used in spreading misinformation during the 2016 election cycle. Now, the company is doing everything in its power to bolster civic engagement ahead of the November election.

Detail: In an opinion piece for USA TODAY, the largest newspaper by circulation in the U.S., Zuckerberg said he believes Facebook "has a responsibility not just to prevent voter suppression — which disproportionately targets people of color — but to actively support well-informed voter engagement, registration, and turnout."

  • The chief executive also doubled down on Facebook's decision to not fact-check political ads, noting that in his opinion "the best way hold politicians accountable is through voting, and I believe we should trust voters to make judgements for themselves."
  • Zuckerberg's announcement comes amid a nationwide reckoning around racial inequality across the U.S.

What's next: Zuckerberg says that the company expects more than 160 million people in the U.S. will see authoritative information, like reminders to register and information about voting by mail in the general election from July through November.

  • It also plans to soon launch a tool that allows people in the U.S. to see fewer political and issue ads on Facebook, a move originally announced in January.

Go deeper

Facebook auditors say it's failing on civil rights

Illustration: Sarah Grillo/Axios

The findings from a new civil rights audit commissioned and released by Facebook show that the tech giant repeatedly failed to address issues of hatred, bigotry and manipulation on its platform.

Why it matters: The report comes as Facebook confronts a growing advertiser boycott and criticism for prioritizing freedom of speech over limiting misinformation and protecting users targeted by hate speech.

Jul 8, 2020 - Podcasts

Facebook boycott organizers share details on their Zuckerberg meeting

Facebook is in the midst of the largest ad boycott in its history, with nearly 1,000 brands having stopped paid advertising in July because they feel Facebook hasn't done enough to remove hate speech from its namesake app and Instagram.

Axios Re:Cap spoke with the boycott's four main organizers, who met on Tuesday with CEO Mark Zuckerberg and other top Facebook executives, to learn why they organized the boycott, what they took from the meeting, and what comes next.

Updated 1 hour ago - Politics & Policy

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Illustration: Sarah Grillo/Axios

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  6. Education: Betsy DeVos says schools that don't reopen shouldn't get federal funds — Pelosi accuses Trump of "messing with the health of our children."