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Illustration: Rebecca Zisser/Axios

Concern about kids' use of YouTube has long been simmering. It bubbled over yesterday, with reports on a "late stage" FTC inquiry and initiatives within the company to revamp its policies.

Why it matters: YouTube is widely used by kids, and most of their viewing happens on the main site, even though its dedicated YouTube Kids site provides more protections.

Background: Some critics say YouTube is violating the children's privacy protections of a 1998 law known as the Children's Online Privacy Protection Act, or COPPA.

  • Others are concerned about what happens when kids watch content on the main YouTube site and what types of adult content they may be exposed to.

Driving the news:

  • The Wall Street Journal reported that YouTube was considering a range of changes, including the possibility of moving all its child-oriented content out of the main YouTube service and into YouTube Kids.
  • The Washington Post reported that the FTC is "in the late stages of an investigation into YouTube" for violations of COPPA and other laws governing online services for children.
  • This follows complaints from a number of public interest groups alleging YouTube failed to live up to COPPA's requirements.

What they're saying: In statements emailed to Axios...

  • YouTube declined to comment on the FTC inquiry. As for the WSJ report, YouTube said, "We consider lots of ideas for improving YouTube and some remain just that — ideas. Others, we develop and launch, like our restrictions to minors live-streaming or updated hate speech policy."
  • Sen. Ed Markey (D-Mass.), who asked the FTC about potential violations last year: "It is no secret that kids flock to YouTube every day, but the company has yet to take the necessary steps to protect its youngest users."
  • EPIC executive director Marc Rotenberg: "EPIC and other consumer advocates have long argued that the data collection practices violate COPPA."
  • However, Rotenberg notes that there have been multiple news reports in recent months about the FTC being in the "late stages" on important investigations that still haven't surfaced.

The big picture: YouTube's children's policies are just one of many areas of controversy for the company. Other concerns include hate speech, harassment, the promotion of conspiracy theories, and whether its recommendation algorithm pushes users toward extreme content.

Meanwhile:

  • Axios' Sara Fischer reported last week that advertisers seeking to reach children have been moving away from YouTube amid privacy concerns.
  • State regulators have also been more active. According to a PwC report, the FTC was generally on its own enforcing protections until 2018. But, the report says, in the last two years "individual state attorney generals (e.g. NY and New Mexico) have initiated separate actions. In parallel, civil class actions have been filed alleging collection of kids' data from apps and games."

Our thought bubble: YouTube is unlikely to move all its kids' content into YouTube Kids — as many children turn their noses up at anything labeled "for kids." But YouTube could limit the kinds of advertising that can be attached to children's programming on the main site or take other similar actions.

The bottom line: Children's issues have a way of winning serious attention and action from politicians and regulators more speedily than those affecting adults.

Go deeper: Why YouTube needs principles

Go deeper

Updated 1 hour ago - Politics & Policy

U.S. sounds alarm on Ukraine

Conscripts line up at a Russian railway station yesterday before departing for Army service. Photo: Sergei Malgavko/TASS via Getty Images

The Biden administration is "deeply concerned" by new intelligence — detailed for Axios and other outlets — showing Russia stepping up preparations to invade Ukraine as soon as early 2022.

Why it matters: Most of this was known from public sources and satellite imagery, but the administration is sending a stronger signal by releasing specific details from the intelligence community.

CNN fires Chris Cuomo

Photo: Kevin Mazur/Getty Images for CNN

CNN said Saturday evening it has fired one of its star anchors, Chris Cuomo, following new revelations from a legal review made by the company into Cuomo's involvement in the management of his brother's sexual harassment scandal.

Why it matters: Saturday's firing speaks to how much pressure CNN was under by employees and critics to address Cuomo's behavior.

Updated 4 hours ago - Energy & Environment

Electric car prices could go up before they come down

Illustration: Eniola Odetunde/Axios

The secret to affordable electric vehicles is cheaper batteries. But after years of falling prices, battery costs are now headed in the wrong direction.

Why it matters: Costlier batteries could drive up the price of electric vehicles — threatening the auto industry's transition away from fossil fuels, and, in turn, society's fight against climate change.