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Illustration: Rebecca Zisser/Axios

YouTube, the Google-owned video platform that gave rise to dozens of famous video stars, is now facing pushback from the very community that it has worked to build over the past decade.

Why it matters: YouTube's creator backlash is occurring as other user-generated video platforms begin to emerge as creators' favorites — most notably, Chinese-owned karaoke-style video app TikTok.

Driving the news: The "YouTubers Union," a self-proclaimed movement that "fights for the rights of YouTube creators and users," is teaming up with Germany's largest union (and Europe's largest industrial union) to launch a joint campaign targeting YouTube, Vice News reports.

  • The campaign, called "FairTube," seeks to hold YouTube accountable for the changes the platform has made to video monetization and distribution.
  • The campaign says on its website that it asked YouTube to enter into negotiations with it on July 26, and it has given YouTube an apparent negotiation deadline of Aug. 23.

Between the lines: The news comes amid reports that creators ditched YouTube at this year's annual VidCon video creator conference for YouTube's new video rival, TikTok, which is owned by the Chinese company ByteDance.

  • According to a report from BuzzFeed News, creators complained about YouTube’s lack of institutional support, while marketers and brand managers "seemed excited about what a YouTube-less future might look like."

Yes, but: YouTube has defended policies that it thought would benefit creators in the past.

  • Earlier this month, the company made changes to the way creators can file copyright claims to make them easer to manage, The Verge reports.
  • Earlier this year, YouTube led an aggressive consumer-facing lobbying campaign to fight the European Union's new Copyright Directive.
  • Ahead of VidCon, it added more ways for video creators to make money, while many of its competitors, including Facebook and Snapchat, also introduced new tools for creators to make more money and gain more traction.

The big picture: YouTube is still one of the largest and most lucrative ad platforms in the world, and many creators earn a lot more money there than on some of the smaller or newer video platforms.

  • According to a new study by Pew Research Center, a little over 40,000 high-subscriber YouTube channels produced nearly a quarter-million videos on YouTube in just the first week of 2019. Together, their videos were viewed more than 14.2 billion times in their first 7 days on the platform.
  • While YouTube's parent Google doesn't specify how much revenue YouTube makes, estimates put its annual revenue at anywhere between $16 billion to $25 billion.

The bottom line: Some creators may be unhappy with the way YouTube sets and changes policies on its platform, but this new backlash isn't likely to slow the video giant's overall momentum.

Go deeper

3 hours ago - Health

FDA advisory panel recommends Pfizer boosters for those 65 and older

A healthcare worker prepares a dose of the Pfizer-BioNTech Covid-19 vaccine at the Key Biscayne Community Center on Aug. 24, 2021. Photo: Eva Marie Uzcategui/Bloomberg via Getty Images

A key Food and Drug Administration advisory panel on Friday overwhelmingly voted against recommending Pfizer vaccine booster shots for younger Americans, but unanimously recommended approving the third shots for individuals 65 and older, as well as those at high-risk of severe COVID-19.

Why it matters: While the votes are non-binding, and the FDA must still make a final decision, Friday's move pours cold water on the Biden administration's plan to begin administering boosters to most individuals who received the Pfizer vaccine later this month.

3 hours ago - World

France recalls ambassadors from U.S. and Australia over submarine deal

Secretary of State Antony Blinken (L), French Foreign Minister Jean-Yves Le Drian (C), and French ambassador to the U.S. Philippe Etienne. Photo: Nicholas Kamm/AFP via Getty Images

France has taken the extraordinary step of recalling its ambassadors to the U.S. and Australia after both countries blindsided their French allies with a new military pact and submarine contract, the French Foreign Ministry announced on Friday.

The backstory: While sealing an agreement with the U.S. and U.K. to acquire nuclear submarines, Australia ripped up an existing $90 billion submarine deal with France. That led senior French officials to accuse the U.S. of a "stab in the back."

Updated 3 hours ago - World

In reversal, Pentagon now says drone strike killed 10 Afghan civilians

Caskets for the dead are carried towards the gravesite as relatives and friends attend a mass funeral for members of a family that is said to have been killed in a U.S. drone airstrike, in Kabul on Aug. 30. Photo: Marcus Yam/Los Angeles Times via Getty Images

A U.S. drone strike launched on Aug. 29 killed 10 civilians in Afghanistan, including seven children, rather than the Islamic State extremists the Biden administration claimed it targeted, the Pentagon said Friday.

Why it matters: U.S. Central Command said at the time that officials "know" the drone strike "disrupted an imminent ISIS-K threat" to Kabul's airport, and that they were "confident we successfully hit the target."

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