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Illustration: Eniola Odetunde/Axios

The appetite for coronavirus stats has grown so big globally that traffic to Worldometer, a statistics website run by a group of international developers, surpassed 1 billion visits in April, in line with major platforms like Reddit and ahead of LinkedIn.

By the numbers: Worldometers.info was the #28 most-trafficked website worldwide this month, according to data and analysis from SimilarWeb.

  • That's up 20.6% in traffic from March and up 36,928% from April 2019.

How it happened: Up until January 2020, worldometers.info relied heavily on organic search to drive traffic to the site, at nearly 80% traffic share. 

  • Come February, direct site traffic began to increase, as more people began specifically typing the URL for the site into their browsers.
  • By April, direct traffic made up more 2/3 of the site's referrals.

Be smart: That trend is indicative of significant increases in brand awareness and recognition of this site in the midst of the COVID-19 pandemic. 

  • It could be that once users searching for coronavirus tracking pages found worldometers.info, they repeatedly started going back. 

The big picture: The United States made up the largest share of April traffic going to worldometers.info, at 25.8%, followed by India (8.67%), the UK (6.6%), Canada (5.18%), Germany (3.13%), Australia (2.49%), Poland (2.18%), France (1.73%), Turkey (1.66%), and Brazil (1.65%).

Go deeper: How social media feels about the coronavirus

Go deeper

3 hours ago - Health

CDC director says politics didn't play a role in abrupt mask policy shift

Centers for Disease Control and Prevention Director Rochelle Walensky told Fox News Sunday that political pressure had nothing to do with the agency's sudden announcement that fully vaccinated Americans can go without masks in most indoor settings.

Why it matters: Emerging evidence shows vaccinated people are less likely to transmit the virus, as COVID-19 cases and deaths drop. But the responsibility to uphold the abrupt policy change falls to individuals and businesses.

Biden’s danger: The great overreaction

Some Democrats and economists have begun to worry that President Biden, intent on FDR-like transformation of a wounded America, is doing too much, too fast.

Why it matters: Some economists fear that all this spending will crank up inflation, and put Biden’s economic legacy at risk.