Sign up for our daily briefing

Make your busy days simpler with the Axios AM and PM newsletters. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to the Axios Closer newsletter for insights into the day’s business news and trends and why they matter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios Pro Rata

Dive into the world of dealmakers across VC, PE and M&A with Axios Pro Rata. Delivered daily to your inbox by Dan Primack and Kia Kokalitcheva.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with the Axios Sports newsletter. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with the Axios Des Moines newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with the Axios Tampa Bay newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Austin news?

Get a daily digest of the most important stories affecting your hometown with the Axios Austin newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Atlanta news?

Get a daily digest of the most important stories affecting your hometown with the Axios Atlanta newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Philadelphia news?

Get a daily digest of the most important stories affecting your hometown with the Axios Philadelphia newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Chicago news?

Get a daily digest of the most important stories affecting your hometown with the Axios Chicago newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top DC news?

Get a daily digest of the most important stories affecting your hometown with the Axios DC newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

WordPress VIP and Parse.ly

WordPress VIP (WPVIP), the enterprise arm of WordPress.com, is acquiring Parse.ly, a content analytics platform that's used by thousands of digital publishers.

Why it matters: The deal is the first large enterprise software acquisition for Automattic, the parent company to WordPress.com, Tumblr and other tech platforms that enable people to publish content to the open web.

  • Automattic raised $300 million as a part of a Series D round from Salesforce Ventures in 2019, putting its valuation at $3 billion post-funding.
  • "Salesforce leading that round helped validate for us what we think is our opportunity for enterprise as a business," says WPVIP CEO Nick Gernert.

Details: The deal will bring shared benefits to the enterprise customers of both Parse.ly and WordPress VIP, of which there is overlap.

  • In a statement, the companies said that more than 800 combined enterprise customers worldwide will have access to the expanded set of capabilities — including Spotify, CNN, The Atlantic, and Slack.
  • All of Parse.ly's roughly 50 employees will join Wordpress VIP's team of 150 people. Automattic has roughly 1330 employees. Employees from both companies are and will continue to be fully distributed.
  • "We don't just have a shared mindset, but a shared philosophy of distributed and remote work," says Sachin Kamdar, Parse.ly CEO and co-founder. "We've been getting to know each other over the last few months. We have a shared vision."
  • The deal closes on Monday. Financial terms are not being disclosed.

What's in it for Wordpress VIP: In the near-term, all of WPVIP's enterprise customers will get access to Parse.ly's insights to measure and therefore improve their content, says Gernert.

  • WPVIP clients will get access to Parse.ly features, like content measurement and analytics and AI-driven content recommendations
  • "We're also excited about bringing on more product focussed people," Gernert says.
  • In the long-term, Gernert says he hopes to bring deeper commerce insights to Parse.ly to help WPVIP clients better optimize for commerce.

What's in it for Parse.ly: The deal will bring Parse.ly's team closer to the content being produced by many of its existing and potential publisher clients.

  • "We're an analytics company, but the closer we can get to the content creation process, the better intelligence we can provide," says Kamdar.
  • Parse.ly's customers will get access to the full suite of WPVIP offerings, like its global, 24/7 customer success team.
  • The deal will give Parse.ly the resources to hire at an aggressive pace. "It brings more resources to support the capabilities of our team," he adds.

The big picture: Both companies focus on providing services to companies or groups that want to publish on the open web. Publishing on the open web has become a greater focus as "walled gardens" like Facebook, Google, Twitter, etc., continue to dominate the publishing ecosystem.

  • "Our vision for this is to make our publishing software ubiquitous on the web," says Gernert. WordPress and WordPress VIP are intentionally built to be easy and flexibility to use for almost any type of web publisher. "Thats exactly how Parse.ly is built," Gernert added. "It's very user centric."
  • Kamdar notes that Parse.ly's business has transformed over the past few years as all companies started to invest in digital content and experiences. Parse.ly primarily served digital media companies, but now works across industries such as financial services, commerce, technology and travel.

Bottom line: "We want Parse.ly to provide the authoritative first-party content measurement for business content across many channels, whether that be media or corporate," said Andrew Montalenti, chief product officer and co-founder of Parse.ly.

Go deeper

Dan Primack, author of Pro Rata
1 hour ago - Economy & Business

Peloton stock tanks on report of production halt

Illustration: Aïda Amer/Axios

Peloton stock fell by as much as 25% on Thursday, following a CNBC report that the connected fitness company will temporarily halt production on its bikes and treadmills.

Why it matters: Peloton is viewed by many as a proxy for consumer behavior in the pandemic era, as its popularity surged when gyms closed and people wanted to exercise at home.

Updated 1 hour ago - Politics & Policy

Omicron dashboard

Illustration: Brendan Lynch/Axios

  1. Health: Omicron pushes COVID deaths toward 2,000 per day — The pandemic-proof health care giant.
  2. Vaccines: No evidence that healthy children, teens need boosters, WHO says — Starbucks drops worker vaccine or test requirement after SCOTUS ruling — Kids' COVID vaccination rates are particularly low in rural America.
  3. Politics: Biden concedes U.S. should have done more testing — Arizona says it "will not be intimidated" by Biden on anti-mask school policies.
  4. World: American Airlines flight to London forced to turn around over mask dispute — WHO: COVID health emergency could end this year — Greece imposes vaccine mandate for people 60 and older.
  5. Variant tracker
Updated 2 hours ago - World

Biden cleans up comments about Russia invading Ukraine

Photo: Doug Mills-Pool/Getty Images

President Biden sought to clarify his suggestion that a "minor incursion" by Russia into Ukraine may not draw the same response as a large invasion, telling reporters Thursday that "Russia will pay a heavy price" if any troops cross the border.

Why it matters: Some officials in Kyiv saw Biden's comments as inviting Russian aggression.