Illustration: Sarah Grillo/Axios

The FCC's dissolution of net neutrality regulations took effect Monday. And a landmark court decision on Tuesday approved AT&T's merger with Time Warner, over the arguments of the Department of Justice.

Why it matters: Together, these events of the last 48 hours could shape the internet for years to come. They open a path to a network that could be quite different from the freewheeling one you grew up with or first got to know in the 1990s or 2000s.

Worst case: In this scenario, the giant companies that supply your internet access (AT&T, Verizon, Comcast, et al.) try to outflank the giant companies that provide most of your online content and services (Google, Facebook, Apple et al.) — and consumers lose out.

  • Service providers could leverage their access to user data to target ads more efficiently, favor content and services they own over competitors, and then raise prices on customers who don’t have alternative options.
  • Startups have a harder time breaking in, users have a harder time switching services, and everyone ends up spending more money.
  • With the FCC's net neutrality rules gone, the FTC can intervene to address some anticompetitive behavior. But progressives and net neutrality activists worry it isn't equipped to effectively police the new internet dynamics.

Who owns what: Here's how much will be in the hands of three companies:

  • AT&T will own its own cellular, home broadband and telecommunications services, along with Time Warner and DirecTV.
  • Comcast owns its own cable TV, broadband and fledgling cell service along with NBC Universal.
  • Verizon owns its own wired and wireless broadband, Fios TV service as well as AOL, Yahoo, HuffPo and other online brands.

Between the lines: The service providers all say they don't want to limit choice, and that they have no intention of blocking or prioritizing content. But the concern is that, once companies have vertical control over home internet and cable TV service, mobile data service, and multiple content sources, the temptation to pursue such strategies — once upon a time they were dubbed “synergies” — could be irresistible.

  • The Justice Department's complaint against AT&T's purchase of Time Warner called out concerns that the deal would raise prices for cable TV subscribers and harm online innovation.
  • As New York state attorney general candidate Zephyr Teachout tweeted Tuesday, “Common sense tells you that this degree of concentrated power isn't right. These giant mergers tend to hurt workers and democracy, not just prices — they lessen the control of the little guy.”

But, but, but: The tech industry regularly experiences waves of mergers, and much of the time they flop. (See: Time Warner’s last world-changing hookup, with America Online in 2000.)

  • Merger mania tends to build during overheated market peaks. The deal-making may keep accelerating — but the music could stop any time some combination of market exhaustion, international crisis or political instability gives investors a hangover.
  • Paradoxically, it’s often in those eras of market retreat that the most important tech innovations appear on the horizon — like the Web 2.0 innovators and Google in the early 2000s, or Apple’s iPhone during the great recession of 2007.
  • Daniel Lyons, associate professor at Boston College Law School, made the case that most vertical mergers are pro-competitive. "AT&T told a compelling story about the need to integrate to fend off upstarts like Amazon and Netflix, which are themselves vertically integrated content providers," he said.

Bottom line: Most agree that the ruling in AT&T's favor will lead to new experiments with vertical integration by content providers and internet-delivery networks. While that's in part necessary for media companies to evolve and survive in an all-digital world, it likely will re-shape consumers' internet experience in the process.

Go deeper

14 mins ago - Sports

Pac-12 football players threaten coronavirus opt-out

Illustration: Eniola Odetunde/Axios

A group of Pac-12 football players have threatened to opt out of the season unless the conference addresses systemic inequities and concerns related to the coronavirus pandemic.

Why it matters: College football players have never had more leverage than they do right now, as the sport tries to stage a season amid the pandemic. And their willingness to use it shows we've entered a new age in college sports.

Betting on inflation is paying off big for investors

Illustration: Aïda Amer/Axios

The specter of rising inflation is helping power assets like gold, silver and Treasury Inflation-Protected Securities (TIPS) to strong returns with record demand this year.

The big picture: Investors continue to pack in even as inflation metrics like the consumer price index (CPI) and personal consumption expenditure (PCE) index have remained anchored.

Scoop: Top CEOs urge Congress to help small businesses

Illustration: Eniola Odetunde/Axios

With a new coronavirus relief measure stalled in Congress, CEOs of some of the world's biggest companies have banded together to send a message to Washington: Get money to small businesses now!

Why it matters: "By Labor Day, we foresee a wave of permanent closures if the right steps are not taken soon," warns the letter, organized by Howard Schultz and signed by more than 100 CEOs.