Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios Pro Rata

Dive into the world of dealmakers across VC, PE and M&A with Axios Pro Rata. Delivered daily to your inbox by Dan Primack and Kia Kokalitcheva.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Nashville news?

Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Columbus news?

Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Dallas news?

Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Austin news?

Get a daily digest of the most important stories affecting your hometown with the Axios Austin newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Atlanta news?

Get a daily digest of the most important stories affecting your hometown with the Axios Atlanta newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Philadelphia news?

Get a daily digest of the most important stories affecting your hometown with the Axios Philadelphia newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Chicago news?

Get a daily digest of the most important stories affecting your hometown with the Axios Chicago newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top DC news?

Get a daily digest of the most important stories affecting your hometown with the Axios DC newsletter.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Illustration: Aïda Amer/Axios

Like an aging rock star seeking to reach a new audience, Microsoft is betting Windows 11 will help it connect with a new generation.

Why it matters: Microsoft could once count on a huge portion of the computing market automatically choosing Windows because their business demanded it or they needed a specific app that wasn't available elsewhere. Today, many businesses are putting the choice between Mac or Windows in the hands of individual workers.

The big picture: Windows still dominates the PC landscape, but the Mac has nearly doubled its share over the last few years. Chromebooks have made significant inroads as well, especially in the U.S. education market.

In an interview, Windows and Surface head Panos Panay acknowledged the change in competitive dynamics and the need for Microsoft to give Windows customers something new.

  • "You don’t want to feel behind, for sure," Panay told Axios, reiterating his oft-stated goal that Windows be something people want to use, rather than something they have to use. "There's a group that needs it, but there is a larger group that wants it," he said of today's Windows.

Catch up quick: Windows 11 is now available on new PCs and as a free update for existing computers.

  • Windows 11 includes a fresh user interface, built-in Teams video chat and other tweaks, including a news feed and updated widgets.
  • Microsoft has debuted a new line of Surface computers, as have computer makers Asus, HP and Lenovo. Other computer makers, including Acer, Dell and Samsung, also have new models in the works, Panay said in a blog post.

Between the lines: The days when Mac vs. PC was almost a religious choice are gone, but Microsoft is still playing up choice as one of its key arguments.

  • While the Mac comes in only a few different varieties, Windows comes on a huge range of desktops, laptops, two-in-ones and tablets, ranging from high-end gaming PCs that sell for thousands of dollars to inexpensive laptops that cost only a couple hundred dollars.
  • Windows also supports touchscreens and direct pen input, while Apple limits those features to iPads and iPhones.
  • Gaming is another Windows stronghold, with Microsoft having leveraged both its Xbox brand and its long history of PC-based video games.

Yes, but: One of the key features of Windows 11 — support for running Android apps via the Amazon App Store — isn't quite ready.

  • "It's taking a little bit," Panay said, saying the company is still working with Intel and Amazon to make sure the feature works perfectly. "We are being methodical. ... We are obsessing over every detail."
  • Microsoft is taking pains to note how open its revamped store is, supporting not only Amazon's Android App Store, but also one from "Fortnite" creator Epic that neither Apple nor Google allow.

Go deeper: So far, the Windows 11 reviews are mixed.

Go deeper

Ina Fried, author of Login
Oct 19, 2021 - Technology

Apple's latest MacBook Pros add new chips

Photo: Apple

The new MacBook Pros unveiled Monday don't just feature all-new Apple-designed chips, but also bring back a bunch of much beloved features not found in recent years, including a card slot, MagSafe magnetic power cord and physical function keys.

Why it matters: The return of these features addresses shortcomings that were especially nagging on laptops costing $2,000 and up, though they weren't necessarily deal breakers. Plus, it shows that Apple is willing to listen to customers — eventually.

4 hours ago - Technology

Facebook changes corporate name to Meta

Screen shot of CEO Mark Zuckerberg at the company's "Connect" virtual event

CEO Mark Zuckerberg on Thursday said the social media giant is renaming its company Meta.

Why it matters: The effort is meant to shift its image from a social media platform to a “metaverse” company that focuses on building virtual work and social communities.

Dan Primack, author of Pro Rata
4 hours ago - Economy & Business

Filings show Sweetgreen isn't profitable, despite claims

Illustration: Sarah Grillo/Axios

Restaurant chain Sweetgreen on Monday filed to go public, and revealed that it lost money in each year since 2014.

Why it matters: The company lied when it repeatedly told reporters it was profitable.