1) It's hard to define: Sophisticated audience measurement companies, like ComScore and SimilarWeb, are agnostic in their definition of what is considered fake news.

2) Which makes it hard to measure: SimilarWeb spokesman Ariel Rosenstein says the site can't always draw accurate conclusions about a website's overall reach based off inconsistent traffic patterns from sites frequently changing domains and subdomains.

3) It's still easy to monetize. Fake news sites can buy advertising through self-serving platforms once they receive enough impressions. Third-party ad-servers, like Google's AdSense, have implemented policies against fake news advertisers, but they have to be wary of over-characterizing which sites are considered real or fake.

4) Because regulators aren't acting: The FTC has the power to penalize sites that mislead consumers or affect consumer behavior. But the Commission rarely enforces the Act on accounts of libel that don't affect consumer behavior.

5) And it doesn't need Facebook or Google to survive: As Digiday notes, ad networks that distribute content to publishers at a low cost are also struggling to keep fake news sites off their distribution channels.

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7 hours ago - Podcasts

Facebook boycott organizers share details on their Zuckerberg meeting

Facebook is in the midst of the largest ad boycott in its history, with nearly 1,000 brands having stopped paid advertising in July because they feel Facebook hasn't done enough to remove hate speech from its namesake app and Instagram.

Axios Re:Cap spoke with the boycott's four main organizers, who met on Tuesday with CEO Mark Zuckerberg and other top Facebook executives, to learn why they organized the boycott, what they took from the meeting, and what comes next.

Boycott organizers slam Facebook following tense virtual meeting

Illustration: Sarah Grillo/Axios

Civil rights leaders blasted Facebook's top executives shortly after speaking with them on Tuesday, saying that the tech giant's leaders "failed to meet the moment" and were "more interested in having a dialogue than producing outcomes."

Why it matters: The likely fallout from the meeting is that the growing boycott of Facebook's advertising platform, which has reached nearly 1000 companies in less than a month, will extend longer than previously anticipated, deepening Facebook's public relations nightmare.

Steve Scalise PAC invites donors to fundraiser at Disney World

Photo: Kevin Lamarque-Pool/Getty Images

House Minority Whip Steve Scalise’s PAC is inviting lobbyists to attend a four-day “Summer Meeting” at Disney World's Polynesian Village in Florida, all but daring donors to swallow their concern about coronavirus and contribute $10,000 to his leadership PAC.

Why it matters: Scalise appears to be the first House lawmakers to host an in-person destination fundraiser since the severity of pandemic became clear. The invite for the “Summer Meeting” for the Scalise Leadership Fund, obtained by Axios, makes no mention of COVID-19.