Oct 24, 2019

White House to order federal agencies to end NYT and WaPo subscriptions

Photo: Robert Nickelsberg/Getty Images

The White House plans to order all federal agencies not to renew their subscriptions to the New York Times and the Washington Post, two papers that President Trump has repeatedly attacked for their critical coverage of his administration, the Wall Street Journal reports.

The big picture: The White House said on Tuesday that it would cancel its own subscriptions to the Post and the Times, after Trump complained that they were "fake" during an appearance this week on Fox News' "Hannity." White House Press Secretary Stephanie Grisham said in an email to the Journal: "Not renewing subscriptions across all federal agencies will be a significant cost saving — hundreds of thousands of taxpayer dollars will be saved."

Between the lines: Axios' Sara Fischer notes that the Post and the Times each make around $20 million annually by selling political and issue ads (mostly issue ads) that are geared toward reaching policy makers and opinion leaders at key D.C. institutions, including the White House and federal agencies. Hundreds of copies of the two newspapers are distributed to the White House and agencies.

  • These are expensive ads, and they’re typically the only types of ads with pricing that can’t be negotiated or bartered down.
  • In fact, the Times touts its reach into the White House when selling ads. It even created a separate D.C. edition of its paper printed out of Springfield, Virginia, just to make it cheaper to target federal agencies with ads that could be locally inserted.

The bottom line: This move, if the White House follows through on it, will have an advertising impact on the newspapers at a time when the issue advocacy market is really hot.

Go deeper: Trump allies raise money to target reporters at top media outlets

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Elizabeth Warren criticizes Twitter's political advertising ban

Photo: Scott Olson/Getty Images

Sen. Elizabeth Warren is bashing Twitter's upcoming ban on political advertising — and climate change is part of her thinking.

The big picture: This isn't the first time that the White House hopeful has raised the issue of political ads on social media platforms.

Go deeperArrowNov 6, 2019

Google changes to political ad policy to limit targeting

Photo: NurPhoto / Contributor

Google announced Wednesday it is making changes to its political ads policy to restrict audience targeting for verified political advertisers globally. It's also expanding the scope of its U.S. political ads policy and clarifying its existing rules on misleading content and political ads.

Why it matters: The announcement comes a few weeks after Twitter announced it would be banning political ads. Facebook VP of Marketing Solutions Carolyn Everson told Axios Monday that the company is still considering changes to its ads policy and nothing, including changes to ads targeting, is off the table.

Go deeperArrowNov 20, 2019

Facebook, Google weigh changing political ad policies under pressure

Photos: Denis Charlet/AFP/ Daniel Reinhardt/picture alliance via Getty Images

Google and Facebook are both mulling changes to their political ad policies, sources tell Axios.

Driving the news: There’s no indication at this point that either company will stop running political ads. Rather, both are weighing policy changes that have been floated as compromise ideas, like limiting micro-targeting or disclosing more info about the advertiser.

Go deeperArrowNov 7, 2019