Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Jen Psaki answers her first set of public questions. Via Twitter.

President Biden's team knows his national media honeymoon is coming to an end, so it's preparing to speak directly to the American people through local reporters and avoid distractions with its anti-Trumpian approach of ignoring Twitter.

Why it matters: The White House controlled the narrative for the first 12 days with daily themes and choreographed executive orders, but its communicators know they must be innovative as the press corps steps up its independent scrutiny, and they try to sell initiatives like a coronavirus relief package.

  • “It will get harder," said Pili Tobar, a White House deputy communication director. "Discipline is the name of the game."

The strategy: Vice President Kamala Harris inaugurated one approach last week by giving interviews with newspapers and TV stations in West Virginia and Arizona. Those are two states where Biden will need the votes of Democratic senators to pass his $1.9 trillion COVID-relief bill.

  • But that end-around is fraught with risks and may have backfired in West Virginia. Sen Joe Manchin told a local station: "That’s not a way of working together."

Biden officials also plan to create more of their own content and revive a version of the “West Wing Week,” a behind-the-scenes video series produced by the Obama White House.

  • White House Press Secretary Jen Psaki has already answered questions submitted by the public and was trailed by a crew from "The Circus," a cable program popular with politicos.
  • There are additional plans for outreach through Skype, YouTube and Twitter.
  • "We're going to have some fun new spins on some of the old traditions," said Kate Berner, also a White House deputy communications director.

Message management: The White House is being especially careful with its most valuable communications currency: pronouncements from Biden himself.

  • Aides have spent that capital by putting the president at center stage to sign executive orders and give scripted remarks on their story of the day. That furnishes fresh images and soundbites for the network’s evening news.
  • They save it by limiting Biden's exposure to journalists. The president took questions from just five preselected reporters Monday, but Biden himself called on Fox News' Peter Doocy and also made some newsy comments to CNN's Kaitlan Collins after she bumped into him in a West Wing corridor.

Between the lines: Psaki didn’t take the bait from reporters in the briefing room when they asked questions about controversial statements from Rep. Marjorie Taylor Greene (R-Ga.).

  • Psaki said she didn't want to "elevate conspiracy theories."
  • Berner added: "We didn't let our eye get taken off the ball by what's going on on Twitter, or what the press corps is popping into Lower Press (at the White House) to ask about."

Go deeper

10 Senate Republicans propose compromise on COVID relief package

Sen. Susan Collins (R-Maine) Photo: Alex Wong/Getty Images

A group of 10 Senate Republicans, led by Sen. Susan Collins (Maine), sent a letter to President Biden Sunday requesting a meeting, saying they have developed a counterproposal to the president's COVID-19 relief plan.

The big picture: The proposal includes $160 billion in spending for vaccines, testing and tracing, treatment and medical equipment. The senators said the plan "could be approved quickly by Congress with bipartisan support," if it gained Biden's support.

1 hour ago - Health

CDC panel endorses Pfizer vaccine for 12- to 15-year-olds

Illustration: Brendan Lynch/Axios

An advisory panel for the Centers for Disease Control and Prevention on Wednesday endorsed the Pfizer-BioNTech coronavirus vaccine for 12-to 15-year-olds, following the FDA's emergency use authorization.

Why it matters: Approval from the CDC panel was the final step needed before inoculations could be offered at any vaccination site for this age group.

  • Pfizer has said its vaccine is 100% effective at protecting against COVID-19 in a trial of more than 2,200 children between the ages of 12 and 15.

GOP lawmakers downplay Capitol riot at House hearing

Photo: Jon Cherry via Getty Images

Republican members of Congress sought to minimize the Capitol insurrection at a House hearing on Wednesday, with statements calling pro-Trump rioters "patriots" and other lawmakers falsely denying demonstrators were supporters of the former president at all.

Driving the news: The hearing comes shortly after House Republicans voted to oust Rep. Liz Cheney (R-Wyo.) from leadership over her criticism of former President Trump's actions leading up to and on Jan. 6.