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Illustration: Sarah Grillo/Axios

Executives at weather news companies tell Axios that the coronavirus pandemic has forever changed the way they cover the weather.

The state of play: Reporters are forced to address new safety threats in the field. Meteorologists need to evaluate new weather factors that impact COVID-19. News executives need to consider the impact of weather on new consumer habits, like daily walks and home-schooling during quarantine.

Driving the news: News companies that specialize in weather coverage have added new topics to their everyday reporting and are using new tools to do it.

  • Drones: Nora Zimmett, Chief Content Officer and Executive Vice President at The Weather Channel, tells Axios that the network has started using drone coverage to do more on-the-ground storytelling at a social distance. "We are seeing an uptick in usage of unmanned 360-degree cameras," she says. "There's a lot of really interesting storytelling you can do."
  • Air quality forecasting: Steven Smith, president of AccuWeather, tells Axios that the company launched a partnership with Plume Labs in June to do air quality forecasting, especially in places impacted by wildfires. "In some cases, it's life-saving information," Smith says. "We were among the first to do on-air experiments and demonstrate how virus particles travel in humid vs. dry air and what that looks like," says Zimmett.
  • Indoor humidity: AccuWeather also launched a product that gives users an understanding of how humid indoor climates might be and what actions to take based on certain humidity levels. "As the virus and signs of virus continue to evolve, information about how long the virus lives on surfaces and doors is becoming critically important," says Smith.
  • Business weather warnings: AccuWeather is investing heavily in its forecasting product for businesses in order to make sure hospitals and testing centers, especially outdoor testing centers, have access to real-time warnings about the weather in case they need to shift testing indoors for a day.
  • Educational resources: The Weather Channel is investing heavily in educational resources for families about weather and the pandemic. "There's an ancillary effect to the COVID lockdown in quarantine — more parents are home schooling their children and they need resources," says Zimmett.

The big picture: Weather is a local story with national implications. But being on the ground to capture local stories presents unique challenges given social distancing protocols and traveling restrictions.

  • Zimmett says weather reporters continue to be on-the-ground, using specialized tools like drones. "Thats something we can do uniquely, while a lot of outlets are pulling back on travel."
  • "We're trying to push the envelope in terms of making weather more local," Smith says, noting how consumers' relationship with weather stories has changed now that many are monitoring the weather constantly in order to walk places instead of using public transportation.

The bottom line: "Weather and storms are the great equalizer, " says Zimmett. "They don't have an agenda when it comes to race, religion, creed, or socio-economic status. That's a big reason we've seen massive tune in for some of these events.

  • The Weather Channel saw a 60% year-over-year increase in August TV views. AccuWeather says page views across its digital channels are up 23% since the beginning of March.

Go deeper

Coronavirus cases rise in 22 states

Expand chart
Data: The COVID Tracking Project, state health departments; Note: Texas added a backlog of cases on Sept. 22, removing that from the 7-day average Texas' cases increased 28.3%; Map: Andrew Witherspoon, Sara Wise/Axios

The coronavirus is surging once again across the U.S., with cases rising in 22 states over the past week.

The big picture: There isn't one big event or sudden occurrence that explains this increase. We simply have never done a very good job containing the virus, despite losing 200,000 lives in just the past six months, and this is what that persistent failure looks like.

24 mins ago - Technology

3D printing's next act: big metal objects

Chief Scientist Andy Bayramian makes modifications to the laser system on Seurat's 3D metal printer. Photo courtesy of Seurat Technologies.

A new metal 3D printing technology could revolutionize the way large industrial products like planes and cars are made, reducing the cost and carbon footprint of mass manufacturing.

Why it matters: 3D printing — also called additive manufacturing — has been used since the 1980s to make small plastic parts and prototypes. Metal printing is newer, and the challenge has been figuring out how to make things like large car parts faster and cheaper than traditional methods.

Rising rates may hammer the stock market

Illustration: Sarah Grillo / Axios

Stocks are much more vulnerable to interest rate swings than they used to be.

Why it matters: A sharp rise in rates in early 2022 is the key reason the stock market is off to an ugly start. And with the Federal Reserve making noise about trying to keep inflation in check, rates could go higher.