People entering the Washington Post building in D.C. in 2019. Photo: Eric Baradat/AFP via Getty Images

The Washington Post has signed all 30 of McClatchy's local news outlets to its Zeus Performance product, a software that gives sites better speed, ad view-ability and performance, executives tell Axios.

Why it matters: By adding more local news outlets, The Post can start to build a local news ecosystem within its tech stack.

  • The deal comes roughly a week after The Post inked a partnership with the Local Media Consortium, which represents 3,500 local media outlets from 90 media companies. The Post already works with several local TV stations and newspapers, like the Dallas Morning News and Seattle Times.
  • "With that scale, we can begin to experiment with creating new products and business solutions catered to local news," says Jarrod Dicker, VP of commercial technology and development at The Post.
  • One idea that's been floated could potentially be a single sign-in mechanism for a bunch of local sites.

Details: The partnership, in which McClatchy pays The Post a fee to license its software, will deliver a better ad experience to McClatchy sites.

  • McClatchy Vice President and Head of Advertising Nick Johnson says that the Zeus partnership will primarily help the network of local news sites deliver more viewable ads — ones that load more pixels faster.
  • "The benefit of this for local is particularly that it will allow national advertisers to execute big campaigns in many markets uniquely," says Johnson.

The big picture: Many bigger media and tech giants see ample opportunity in local news and advertising.

  • The Post is looking to build out its network of premium sites so that it can eventually create an ad network that it hopes can compete with the likes of Google and Facebook.
  • Vox Media launched a local ad network in conjunction with Google earlier this year.
  • Amazon, as Axios noted last week, is looking to potentially tap into the local audio ad network.

Go deeper: Coronavirus sends local news into crisis

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Australia orders tech to pay media firms for access to content

Illustration: Sarah Grillo / Axios

A new draft code of conduct released on Thursday by officials in Australia would require tech giants like Google and Facebook to start paying news companies to distribute their content.

Why it matters: If Australia adopts the plan and it becomes a model for others around the world, such measures could offer a significant boost to the news industry, especially local news, as it faces financial decline.

Jul 31, 2020 - Technology

Big Tech's take grows as economy tanks

Illustration: Sarah Grillo/Axios

While the rest of the U.S. economy was falling off a cliff, Big Tech saw its business soar.

The big picture: Thursday morning, government economists reported a 30% drop in GDP for the second quarter — the largest decline, by far, since the numbers have been reported.

Updated 8 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3:30 p.m. ET: 18,614,542 — Total deaths: 702,330 — Total recoveries — 11,181,018Map.
  2. U.S.: Total confirmed cases as of 3:30 p.m. ET: 4,793,950 — Total deaths: 157,416 — Total recoveries: 1,528,979 — Total tests: 58,239,438Map.
  3. 2020: Joe Biden will no longer travel to Milwaukee for Democratic convention.
  4. Public health: Florida surpasses 500,000 confirmed casesModerna skirts disclosures of vaccine costs.
  5. Sports: The return of high school sports hangs in the balance — UConn becomes first FBS team to cancel football season.
  6. Education: Chicago Public Schools to begin school year fully remote.