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People entering the Washington Post building in D.C. in 2019. Photo: Eric Baradat/AFP via Getty Images

The Washington Post has signed all 30 of McClatchy's local news outlets to its Zeus Performance product, a software that gives sites better speed, ad view-ability and performance, executives tell Axios.

Why it matters: By adding more local news outlets, The Post can start to build a local news ecosystem within its tech stack.

  • The deal comes roughly a week after The Post inked a partnership with the Local Media Consortium, which represents 3,500 local media outlets from 90 media companies. The Post already works with several local TV stations and newspapers, like the Dallas Morning News and Seattle Times.
  • "With that scale, we can begin to experiment with creating new products and business solutions catered to local news," says Jarrod Dicker, VP of commercial technology and development at The Post.
  • One idea that's been floated could potentially be a single sign-in mechanism for a bunch of local sites.

Details: The partnership, in which McClatchy pays The Post a fee to license its software, will deliver a better ad experience to McClatchy sites.

  • McClatchy Vice President and Head of Advertising Nick Johnson says that the Zeus partnership will primarily help the network of local news sites deliver more viewable ads — ones that load more pixels faster.
  • "The benefit of this for local is particularly that it will allow national advertisers to execute big campaigns in many markets uniquely," says Johnson.

The big picture: Many bigger media and tech giants see ample opportunity in local news and advertising.

  • The Post is looking to build out its network of premium sites so that it can eventually create an ad network that it hopes can compete with the likes of Google and Facebook.
  • Vox Media launched a local ad network in conjunction with Google earlier this year.
  • Amazon, as Axios noted last week, is looking to potentially tap into the local audio ad network.

Go deeper: Coronavirus sends local news into crisis

Go deeper

Mike Allen, author of AM
Sep 8, 2020 - Politics & Policy

First look: Biden's "fresh start"

Joe Biden today launches an ad, "Fresh Start," in which a narrator says over a clip of President Trump brandishing the Bible, plus a glimpse of Charlottesville: "This is our chance to put the darkness of the last four years behind us."

  • "And start fresh in America. ... We've had four years of a president who brings out the worst in America. Isn't it time we had a president who brought out the best?"

Health care ruling saves Republicans from themselves

Illustration: Aïda Amer/Axios

The Supreme Court saved the health care system from imploding Thursday by dismissing a Republican challenge to the Affordable Care Act. But it also saved the GOP itself from another round of intraparty chaos.

Why it matters: Most GOP lawmakers privately admit (and some will even say publicly) they don't want to deal with health care again. The issue generally isn't a good one for them with voters — as they learned the hard way after they failed to repeal the ACA in 2017.

8 hours ago - Economy & Business

Fed chief's second-term audition

Jerome Powell during a virtual news conference. Photo: Daniel Acker/Bloomberg via Getty Images

Federal Reserve Chairman Jerome Powell faces a long, hot summer audition for a second term, with senators watching and weighing his response to potential signs of inflation.

Why it matters: The financial system's chief is one of the most powerful in the world. President Biden hasn’t given any public indication whether he’ll renominate Powell, but Democrats close to the administration say there's a chance he'll make an announcement by Labor Day — well before Powell’s term ends next February.