Illustration: Sarah Grillo/Axios

Walmart’s expensive attempt to woo wealthy shoppers is ending in failure.

Driving the news: Jetblack, Walmart’s personal shopping startup, is closing its doors, per WSJ. The service, which charged members $600 a year for a personal shopper whom they could text to get anything delivered — except fresh food — was costing the company thousands of dollars because it just never gained much popularity.

Jetblack was only available in New York City. Still, "in a city of 8+ million people, fewer than 1,000 were signed up for Jetblack as of last year," according to Retail Brew.

The big picture: Walmart and Amazon have long dominated two different cohorts of shoppers. While Walmart reigns over redder, more rural and lower-income America, Amazon commands the larger, liberal metros.

  • But recently, as each behemoth seeks to own the future of retail, they've been stepping on each other's toes.
  • Walmart's Jetblack was its signature attempt to crack the market of the very wealthiest American shoppers, many of whom are already Prime members. But Amazon's ubiquitousness in big cities and among wealthier consumers is difficult to crack.

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Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7 p.m. ET: 12,859,834 — Total deaths: 567,123 — Total recoveries — 7,062,085Map.
  2. U.S.: Total confirmed cases as of 7 p.m. ET: 3,297,501— Total deaths: 135,155 — Total recoveries: 1,006,326 — Total tested: 40,282,176Map.
  3. States: Florida smashes single-day record for new coronavirus cases with over 15,000 — NYC reports zero coronavirus deaths for first time since pandemic hit.
  4. Public health: Ex-FDA chief projects "apex" of South's coronavirus curve in 2-3 weeks — Coronavirus testing czar: Lockdowns in hotspots "should be on the table"
  5. Education: Betsy DeVos says schools that don't reopen shouldn't get federal funds — Pelosi accuses Trump of "messing with the health of our children."

Scoop: How the White House is trying to trap leakers

Illustration: Sarah Grillo/Axios

President Trump's chief of staff, Mark Meadows, has told several White House staffers he's fed specific nuggets of information to suspected leakers to see if they pass them on to reporters — a trap that would confirm his suspicions. "Meadows told me he was doing that," said one former White House official. "I don't know if it ever worked."

Why it matters: This hunt for leakers has put some White House staffers on edge, with multiple officials telling Axios that Meadows has been unusually vocal about his tactics. So far, he's caught only one person, for a minor leak.

11 GOP congressional nominees support QAnon conspiracy

Lauren Boebert posing in her restaurant in Rifle, Colorado, on April 24. Photo: Emily Kask/AFP

At least 11 Republican congressional nominees have publicly supported or defended the QAnon conspiracy theory movement or some of its tenets — and more aligned with the movement may still find a way onto ballots this year.

Why it matters: Their progress shows how a fringe online forum built on unsubstantiated claims and flagged as a threat by the FBI is seeking a foothold in the U.S. political mainstream.