A couple of U.S. airlines have gone faster than their rivals in using intelligent booking and management systems, and it shows in their share price, according to an artificial intelligence consultant firm.

Expand chart
Data: Noodle Labs; Note: Stock performance is percentage point difference between company's 5-year change and the industry.

Stephen Pratt, CEO of Noodle.ai, tells Axios that Hawaiian Airlines and Southwest are far ahead of their industry rivals in incorporating learning algorithms into price and revenue management, route planning, and maintenance. When you tally up the daily multiple fare changes made for thousands of flights every year, they add up to billions. "There is no way 100 people on staff can change prices billions of times a day," said Pratt, who formerly was a senior executive on IBM's Watson team.

How to read the chart: the horizontal axis reflects the airlines' incorporation of machine learning, as appraised by Noodle in its eAI Index. The vertical axis is the companies' five-year share price compared with the industry average. On an absolute basis, Hawaiian's share price has soared by 6.5 times over the last five years, and Southwest's is up by six times. American's, conversely — an AI laggard in the group — has doubled since its merger with U.S. Airways in 2013.

Go deeper

27 mins ago - Podcasts

The art and business of political polling

The election is just eight days away, and it’s not just the candidates whose futures are on the line. Political pollsters, four years after wrongly predicting a Hillary Clinton presidency, are viewing it as their own judgment day.

Axios Re:Cap digs into the polls, and what pollsters have changed since 2016, with former FiveThirtyEight writer and current CNN politics analyst Harry Enten.

Twitter launches warnings on election misinformation and delays

Photo: courtesy of Twitter

Twitter will start pinning notices to the top of all U.S. Twitter users’ timelines warning that results in next week’s election may be delayed and that they may encounter misinformation on mail-in voting.

Why it matters: Delayed election results are expected across many states that are handling unprecedented amounts of absentee and mailed ballots, which President Trump has baselessly called "very dangerous" and "corrupt."

Miriam Kramer, author of Space
3 hours ago - Science

NASA confirms water exists on sunny parts of the Moon


Water on the Moon might be more easily accessible than previously thought, opening up new possible avenues for future human exploration, according to a new study.

Why it matters: NASA is aiming to send people back to the Moon as part of its Artemis program by 2024, with plans to eventually create a sustainable presence on the lunar surface. That sustainability relies on mining the moon for its resources, like water.