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A couple of U.S. airlines have gone faster than their rivals in using intelligent booking and management systems, and it shows in their share price, according to an artificial intelligence consultant firm.

Expand chart
Data: Noodle Labs; Note: Stock performance is percentage point difference between company's 5-year change and the industry.

Stephen Pratt, CEO of Noodle.ai, tells Axios that Hawaiian Airlines and Southwest are far ahead of their industry rivals in incorporating learning algorithms into price and revenue management, route planning, and maintenance. When you tally up the daily multiple fare changes made for thousands of flights every year, they add up to billions. "There is no way 100 people on staff can change prices billions of times a day," said Pratt, who formerly was a senior executive on IBM's Watson team.

How to read the chart: the horizontal axis reflects the airlines' incorporation of machine learning, as appraised by Noodle in its eAI Index. The vertical axis is the companies' five-year share price compared with the industry average. On an absolute basis, Hawaiian's share price has soared by 6.5 times over the last five years, and Southwest's is up by six times. American's, conversely — an AI laggard in the group — has doubled since its merger with U.S. Airways in 2013.

Go deeper

Broncos and 49ers the latest NFL teams impacted by coronavirus crisis

From left, Denver Broncos quarterbacks Drew Lock, Brett Rypien and Jeff Driskel during an August training session at UCHealth Training Center in Englewood, Colorado. Photo: Justin Edmonds/Getty Images

The COVID-19 pandemic has thrown the NFL season into chaos, with all Denver Broncos quarterbacks sidelined, the San Francisco 49ers left without a home or practice ground and much of the Baltimore Ravens team unavailable, per AP.

Driving the news: The Broncos confirmed in a statement Saturday night that quarterbacks Drew Lock, Brett Rypien and Blake Bortles were identified as "high-risk COVID-19 close contacts" and will follow the NFL's mandatory five-day quarantine, making them ineligible for Sunday's game against New Orleans.

Updated 11 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: WHO: AstraZeneca vaccine must be evaluated on "more than a press release."
  2. Politics: McConnell temporarily halts in-person lunches for GOP caucus.
  3. Economy: Safety nets to disappear in DecemberAmazon hires 1,400 workers a day throughout pandemic.
  4. Education: U.S. public school enrollment drops as pandemic persists.
  5. Cities: Surge in cases forces San Francisco to impose curfew — Los Angeles County issues stay-at-home order, limits gatherings.
  6. Sports: NFL bans in-person team activities Monday, Tuesday due to COVID-19 surge — NBA announces new coronavirus protocols.
  7. World: London police arrest more than 150 during anti-lockdown protests — Thailand, Philippines sign deal with AstraZeneca for vaccine.

Tony Hsieh, longtime Zappos CEO, dies at 46

Tony Hsieh. Photo: FilmMagic/FilmMagic

Tony Hsieh, the longtime ex-chief executive of Zappos, died on Friday after being injured in a house fire, his lawyer told the Las Vegas Review-Journal. He was 46.

The big picture: Hsieh was known for his unique approach to management, and following the 2008 recession his ongoing investment and efforts to revitalize the downtown Las Vegas area.