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Scoop: Integral Ad Science was valued at $850M in Vista takeover

Illustration:Sarah Grillo/Axios

Private equity firm Vista Equity today announced that it has purchased a majority stake in digital ad measurement firm Integral Ad Science. No financial terms were disclosed, but multiple sources tell Axios that the deal valued IAS at around $850 million. Oracle paid a reported $850 million last year for IAS rival Moat.

In context: IAS had been widely expected to IPO, but the public markets might have been tentative about an ad tech company amidst ongoing regulatory changes like GDPR and broader privacy concerns.