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Expand chart

Data: Consumer Technology Association; Chart: Lazaro Gamio / Axios

A new Consumer Technology Association study finds that video viewership has increased more than 30% over the past five years to 16.8 hours per week, but almost half of all video viewing is being done on devices other than television (smartphone, laptop, desktop, tablet, etc.) — the highest rate its ever been. According to the study, that near 50/50 split represents a dramatic change from just four years ago, when consumers viewed TV video 62% of the time. Desktop video viewership has also declined by over 50% since 2012.

Why it matters:

  1. TV is facing sharp advertising and subscription declines in response to diminishing viewership. Experts predict that 2017 will be the first year digital advertising spending eclipses TV. A portion of the CTA report released to Axios earlier this week showed that for first time, more people are using streaming services for content than paid TV.
  2. Around 1/3 of consumers say that even though they are accessing more content on mobile, the video viewing quality isn't great. This is because publishers and advertisers are still creating horizontal video products with desktop and TV viewership in mind, instead of optimizing their content for vertical viewing experiences on smartphones. Nieman Lab argues that the lack of adaptation comes from uncertainty in the publishing world about how to best make vertical video.

Go deeper

Updated 19 mins ago - Politics & Policy

Military members will be included in Biden's new COVID guidance

Joe Biden. Photo: Anna Moneymaker/Getty Images

Members of the military will be required to get vaccinations or face regular testing, social distancing, mask mandates and restrictions on travel for work, the the Pentagon said on Thursday evening.

Why it matters: The policy was announced for federal workers and onsite contractors earlier on Thursday, part of several new Biden initiatives to get more Americans vaccinated and slow the spread of the Delta variant.

Trump's Republican critics rake in cash

Reps. Liz Cheney and Adam Kinzinger during the first Jan. 6 hearing. Photo: Andrew Harnik-Pool/Getty Images

Republican critics of Donald Trump have raked in campaign cash this year as their votes to impeach the former president and investigate the Jan. 6 Capitol attack have put them in the crosshairs of Trump and his allies.

Why it matters: The 2022 midterms won't just determine which party controls Congress. They're also shaping up to be a test of Trump's continued hold on the GOP. The few remaining Republican dissenters in Washington need to put up big fundraising numbers if they hope to stave off a purge.

The Republicans' mixed mandate message

Illustration: Annelise Capossela/Axios

Republicans have expressed selective rage amid the rise of the Delta variant: They rail against the return of indoor masking but are far less vocal about vaccine requirements.

Why it matters: Masking may help reduce the spread of the coronavirus, but the real solution to the pandemic is getting more Americans vaccinated. Increased support for that — including the use of heavier-handed methods like mandates — will only increase its chance of succeeding.