Mar 7, 2017

We're watching more video, just not on TV

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Data: Consumer Technology Association; Chart: Lazaro Gamio / Axios

A new Consumer Technology Association study finds that video viewership has increased more than 30% over the past five years to 16.8 hours per week, but almost half of all video viewing is being done on devices other than television (smartphone, laptop, desktop, tablet, etc.) — the highest rate its ever been. According to the study, that near 50/50 split represents a dramatic change from just four years ago, when consumers viewed TV video 62% of the time. Desktop video viewership has also declined by over 50% since 2012.

Why it matters:

  1. TV is facing sharp advertising and subscription declines in response to diminishing viewership. Experts predict that 2017 will be the first year digital advertising spending eclipses TV. A portion of the CTA report released to Axios earlier this week showed that for first time, more people are using streaming services for content than paid TV.
  2. Around 1/3 of consumers say that even though they are accessing more content on mobile, the video viewing quality isn't great. This is because publishers and advertisers are still creating horizontal video products with desktop and TV viewership in mind, instead of optimizing their content for vertical viewing experiences on smartphones. Nieman Lab argues that the lack of adaptation comes from uncertainty in the publishing world about how to best make vertical video.

Go deeper

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 12 p.m. ET: 685,623 — Total deaths: 32,137 — Total recoveries: 145,706.
  2. U.S.: Leads the world in cases. Total confirmed cases as of 12 p.m. ET: 125,313 — Total deaths: 2,197 — Total recoveries: 2,612.
  3. Federal government latest: The first federal prisoner to die from coronavirus was reported from a correctional facility in Louisiana on Sunday.
  4. Public health updates: Fauci says 100,000 to 200,000 Americans could die from virus.
  5. State updates: Louisiana governor says state is on track to exceed ventilator capacity by end of this week.
  6. World updates: In Spain, over 1,400 people were confirmed dead between Thursday to Saturday.
  7. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

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Coronavirus updates: Global death toll tops 32,000

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens and confirmed plus presumptive cases from the CDC

The novel coronavirus has now killed more than 32,000 people around the world — with Italy alone reporting over 10,000 deaths, per data from Johns Hopkins.

The big picture: The number of deaths from COVID-19 in the U.S. surpassed 2,000 on Saturday. The United States leads the world in confirmed coronavirus infections, with more than 125,000 by noon on Sunday. The number of those recovered from the virus in the U.S. surpassed on Saturday evening.

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Fixing America's broken coronavirus supply chain

Polowczyk speaks at a coronavirus briefing at the White House, March 23. Photo: Brendan Smialowski/AFP via Getty Images

The senior Navy officer now in charge of fixing America's coronavirus supply chain is trying to fill the most urgent needs: ventilators and personal protective gear. But barely a week into his role at the Federal Emergency Management Agency, he's still trying to establish what's in the pipeline and where it is.

Driving the news: "Today, I, as leader of FEMA's supply chain task force, am blind to where all the product is," Rear Adm. John Polowczyk tells Axios.

Go deeperArrow34 mins ago - Health