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Illustration: Aïda Amer/Axios

Eager to show progress on the pledge to make its platform and business anti-racist, Uber on Friday announced new anti-racism driver and rider campaigns, as well as fresh internal hiring practices, Axios was first to report.

Why it matters: Uber is one of the biggest ride hailing companies in the world. Its decisions impact the millions that use the platform, where drivers and riders alike say they have experienced racism.

Flashback: George Floyd's death lit a spark within corporations that were pushed — by employees and consumers — to reckon with how their practices perpetuate systemic racism.

  • Last July, Uber laid out 14 commitments to combat racism and support the Black community.

One of the features that Uber launched to support Black-owned restaurants was $0 delivery fees.

  • On Friday, Uber reported it fulfilled 3.5 million of those orders for all of 2020. 

What’s new: Uber started a two-fold pilot program in Brazil this week that involves buying ad space at places like bus stops to drive awareness of in-app training. The ads include examples of language and actions that Uber won't tolerate — taken from real user reports.

  • Uber says next steps will involve adding videos about systemic racism onto the app to 23 million users and partners.
  • The company expects to launch similar initiatives in the U.S. later this year.
  • The company also updated its reporting system to allow drivers and riders to identify specific discriminatory interactions, and enhanced the way it will process those reports.

Inside the company: Uber hired its first inclusive design lead, Erica Ellis, who started in March, to oversee the building of features and products that are accessible and usable by as many people as possible.

  • The company also says it changed its hiring strategy to add 2-4 weeks of sourcing time to ensure a "pipeline" of diverse candidates.
  • Uber says it's also started applying the Mansfield Rule, which it piloted in 2019, to certain functions at the company.

Yes, but: Companies have often been accused of being performative, and temporarily shifting dollars and attention to communities impacted by large visible acts of systemic racism. 

  • “These commitments were made specifically for the Black community but that doesn't mean our anti-racism efforts are limited to the Black community,” Uber spokesperson Lois Van Der Laan told Axios. "We will continue to work hard to fight racism and inequality both within, and outside our company.

The big picture: Many companies rushed to show support for the Black community following the murder of Floyd. Expect more updates like this in coming weeks.

Go deeper

The future of weddings is hybrid

Illustration: Sarah Grillo/Axios

The post-pandemic obsession with hybrid events and classrooms and offices is coming to weddings too.

Why it matters: The average wedding in the U.S. costs about $30,000, and the biggest cost comes down to headcount. The pandemic ushered in a new way of celebrating the big day, with the nearest and dearest in attendance and the rest on Zoom — and that model will outlast the pandemic itself.

NBC readies streaming push for Tokyo

NBCUniversal

NBCUniversal will stream some of the most popular Olympics sporting events exclusively on its new streaming service Peacock, executives said Wednesday.

Driving the news: Most notably, USA Men’s Basketball live coverage will be available only to subscribers of Peacock's premium paid tier.

26 mins ago - World

In shift from Netanyahu, Israel tries diplomacy with U.S. on Iran deal

Bennett (R) and Lapid. Photo: Emmanuel Dunand/POOL/AFP via Getty

Israel has been trying to influence the Biden administration's approach to the Iran nuclear deal in a series of high-level meetings with U.S. officials, Israeli officials tell me.

Why it matters: Under former Prime Minister Benjamin Netanyahu, Israel didn't engage with the Biden administration over the deal except to vehemently oppose it and stress that Israel wouldn't be constrained by it. Prime Minister Naftali Bennett and his new government also oppose the deal, but are trying to engage with the U.S. on the issue.