Mar 5, 2018

Twitter makes Oscars ad debut with female empowerment tribute

Screen shot of ad.

Twitter debuted its first-ever television commercial during the Oscars Sunday, prominently featuring the hashtag #HereWeAre to spark a conversation about female empowerment. The ad and hashtag were lauded on Twitter by Hollywood and media executives alike Sunday night.

Why it matters: Tech companies are taking advantage of the culturally relevant moment to highlight their corporate values after a year of sexual harassment fallout in Silicon Valley. Google's Nest also aired an ad that touched on a similar #MeToo theme.

The 90-second spot featured several prominent media and marketing executives, like former Ogilvy & Mather CEO Charlotte Beers and Hollywood heavyweights like Julie Dash and Issa Rae.

The backstory: The hashtag was first tweeted by Twitter chief marketing officer Leslie Berland during CES in response to the lack of female speakers at the conference and has since gained steam within the tech community and beyond.

  • Twitter has become a powerful platform for movements surrounding women's rights and female empowerment. Movements have adopted hashtags, like #TimesUp and #MeToo, to amplify their messages around their causes.
  • Twitter says it's seen a 50% increase in conversation around women's rights in the past 6 months, as compared to the prior 6 months (terms like feminism, women's rights, gender equality etc).

Some criticized the company's efforts, arguing that Twitter has a long way to go towards creating a platform that empowers women, and where users are not harassed by bots.

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Hungary's Viktor Orbán granted sweeping powers amid coronavirus crisis

Viktor Orbán. Photo: Michal Cizek/AFP via Getty Images

Hungary's parliament passed a law Monday to allow Prime Minister Viktor Orbán almost unlimited power, for an indefinite period, to fight the coronavirus outbreak.

Why it matters: Hungary has taken a sharply authoritarian turn over the past decade under Orbán, and its likely that he and other strongman leaders around the world will seek to maintain powers they gain during the current crisis long after it's over.

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 9:30 a.m. ET: 737,929 — Total deaths: 35,019 — Total recoveries: 156,507.
  2. U.S.: Leads the world in cases. Total confirmed cases as of 9:30 a.m. ET: 143,055 — Total deaths: 2,513 — Total recoveries: 4,865.
  3. Federal government latest: The White House will extend its social distancing guidelines until April 30.
  4. Trump latest: The president brushed aside allegations that China is spreading misinformation about the origin of the coronavirus on "Fox & Friends."
  5. Business updates: Americans are calm about their retirement savings despite coronavirus fallout.
  6. World updates: Israeli Prime Minister Benjamin Netanyahu will self-isolate after an aide tested positive for coronavirus.
  7. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

BIG3 to create a hybrid reality show about quarantine basketball

Illustration: Aïda Amer/Axios

Sports are on pause, and there's no timetable for their return. In the interim, leagues, teams and athletes are getting creative with ways to keep fans engaged.

The latest: A "quarantined reality show basketball tournament," courtesy of the BIG3, the upstart 3-on-3 basketball league founded by Ice Cube and his longtime business partner Jeff Kwatinetz.

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