Stories

SaveSave story

Twitter makes Oscars ad debut with female empowerment tribute

Screen shot of ad.

Twitter debuted its first-ever television commercial during the Oscars Sunday, prominently featuring the hashtag #HereWeAre to spark a conversation about female empowerment. The ad and hashtag were lauded on Twitter by Hollywood and media executives alike Sunday night.

Why it matters: Tech companies are taking advantage of the culturally relevant moment to highlight their corporate values after a year of sexual harassment fallout in Silicon Valley. Google's Nest also aired an ad that touched on a similar #MeToo theme.