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Twitter will now allow advertising containing references to the coronavirus under certain use cases, according to a note from Twitter sent to clients on Friday that was obtained and confirmed by Axios.

Why it matters: The news comes one day after Google lifted its advertising ban on coronavirus-related terms. Groups have argued against the policy, as it restricts them from running messages about relief efforts or policies on the virus.

  • Twitter and Google banned coronavirus-related ads in an effort to curb misinformation and stop some bad actors from trying to profit off of the crisis.

Details: According to the note, advertising containing implicit or explicit reference to COVID-19 will now be allowed in ad campaigns about adjustments to business practices and/or models in response to COVID-19 and/or ad campaigns about support for customers and employees related to COVID-19.

  • The mention of vaccines, treatments and test kits is permitted, only in the form of information from news publishers which have been exempted under the Political Ads Content policy.
  • Examples of the types of ad campaigns that would be considered appropriate under the new rules include instances like travel and hospitality companies announcing changes to services, financial entities’ responses to financial market changes, support for customers and employees related to the crisis, and more.

Yes, but: According to the note, some COVID-19-specific restrictions apply. Items that are banned include:

  • Distasteful mentions or references to COVID-19 (or variations of the term)
  • Sensational content or content likely to incite panic
  • Inflated prices of products related to COVID-19
  • The promotion of certain products related to COVID-19 is prohibited, like face masks and alcohol hand sanitizers

Go deeper: Google to lift coronavirus ad ban

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Updated 49 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7 a.m. ET: 19,655,445 — Total deaths: 727,353 — Total recoveries — 11,950,845Map.
  2. U.S.: Total confirmed cases as of 7 a.m. ET: 4,998,802 — Total deaths: 162,425 — Total recoveries: 1,643,118 — Total tests: 61,080,587Map.
  3. Politics: Trump signs 4 executive actions on coronavirus aid — Democrats, and some Republicans, criticize the move.
  4. Public health: Fauci says chances are "not great" that COVID-19 vaccine will be 98% effective — 1 in 3 Americans would decline COVID-19 vaccine.
  5. Science: Indoor air is the next coronavirus frontline.
  6. Schools: How back-to-school is playing out in the South as coronavirus rages on — Princeton, Johns Hopkins, Howard to hold fall classes online.

Elevator anxiety will stifle reopenings

Illustration: Aïda Amer/Axios

Will you step back into an elevator any time soon?

Why it matters: Tens of billions of dollars — and the future of cities around the country — rest on the answer to that question. So long as workers remain unwilling to take elevators, hundreds of billions of dollars' worth of office real estate will continue to go largely unused.

Updated 6 hours ago - World

Brazil coronavirus death toll tops 100,000 and case numbers surpass 3 million

Brazilian President Jair Bolsonaro posted a photo of himself to Facebook congratulating his soccer team, Palmeiras, for winning the state title Saturday, moments after the health ministry confirmed the national COVID-19 death toll had surpassed 100,000.

Why it matters: Brazil is only the second country to confirm more than 100,000 deaths from the coronavirus. On Sunday morning, it became the second country to surpass 3 million cases, per Johns Hopkins. Only the U.S. has reported more. Bolsonaro has yet to address the milestones. He has previously tested positive for COVID-19 three times, but he's downplayed the impact of the virus, which has crippled Brazil's economy.

Editor's note: This article has been updated with the latest coronavirus case numbers and more context.