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Photo: NurPhoto/Contributor

Twitter will now allow advertising containing references to the coronavirus under certain use cases, according to a note from Twitter sent to clients on Friday that was obtained and confirmed by Axios.

Why it matters: The news comes one day after Google lifted its advertising ban on coronavirus-related terms. Groups have argued against the policy, as it restricts them from running messages about relief efforts or policies on the virus.

  • Twitter and Google banned coronavirus-related ads in an effort to curb misinformation and stop some bad actors from trying to profit off of the crisis.

Details: According to the note, advertising containing implicit or explicit reference to COVID-19 will now be allowed in ad campaigns about adjustments to business practices and/or models in response to COVID-19 and/or ad campaigns about support for customers and employees related to COVID-19.

  • The mention of vaccines, treatments and test kits is permitted, only in the form of information from news publishers which have been exempted under the Political Ads Content policy.
  • Examples of the types of ad campaigns that would be considered appropriate under the new rules include instances like travel and hospitality companies announcing changes to services, financial entities’ responses to financial market changes, support for customers and employees related to the crisis, and more.

Yes, but: According to the note, some COVID-19-specific restrictions apply. Items that are banned include:

  • Distasteful mentions or references to COVID-19 (or variations of the term)
  • Sensational content or content likely to incite panic
  • Inflated prices of products related to COVID-19
  • The promotion of certain products related to COVID-19 is prohibited, like face masks and alcohol hand sanitizers

Go deeper: Google to lift coronavirus ad ban

Go deeper

2 hours ago - Health

U.S. surpasses 25 million COVID cases

A mass COVID-19 vaccination site at Dodger Stadium on Jan. 22 in Los Angeles, California. Photo: Mario Tama/Getty Images

The U.S has confirmed more than 25 million coronavirus cases, per Johns Hopkins data updated on Sunday.

The big picture: President Biden has said he expects the country's death toll to exceed 500,000 people by next month, as the rate of deaths due to the virus continues to escalate.

GOP implosion: Trump threats, payback

Spotted last week on a work van in Evansville, Ind. Photo: Sam Owens/The Evansville Courier & Press via Reuters

The GOP is getting torn apart by a spreading revolt against party leaders for failing to stand up for former President Trump and punish his critics.

Why it matters: Republican leaders suffered a nightmarish two months in Washington. Outside the nation’s capital, it's even worse.

Erica Pandey, author of @Work
6 hours ago - Economy & Business

The limits of Biden's plan to cancel student debt

Data: New York Fed Consumer Credit Panel/Equifax; Chart: Axios Visuals

There’s a growing consensus among Americans who want President Biden to cancel student debt — but addressing the ballooning debt burden is much more complicated than it seems.

Why it matters: Student debt is stopping millions of Americans from buying homes, buying cars and starting families. And the crisis is rapidly getting worse.