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Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

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Photo: NurPhoto/Contributor

Twitter will now allow advertising containing references to the coronavirus under certain use cases, according to a note from Twitter sent to clients on Friday that was obtained and confirmed by Axios.

Why it matters: The news comes one day after Google lifted its advertising ban on coronavirus-related terms. Groups have argued against the policy, as it restricts them from running messages about relief efforts or policies on the virus.

  • Twitter and Google banned coronavirus-related ads in an effort to curb misinformation and stop some bad actors from trying to profit off of the crisis.

Details: According to the note, advertising containing implicit or explicit reference to COVID-19 will now be allowed in ad campaigns about adjustments to business practices and/or models in response to COVID-19 and/or ad campaigns about support for customers and employees related to COVID-19.

  • The mention of vaccines, treatments and test kits is permitted, only in the form of information from news publishers which have been exempted under the Political Ads Content policy.
  • Examples of the types of ad campaigns that would be considered appropriate under the new rules include instances like travel and hospitality companies announcing changes to services, financial entities’ responses to financial market changes, support for customers and employees related to the crisis, and more.

Yes, but: According to the note, some COVID-19-specific restrictions apply. Items that are banned include:

  • Distasteful mentions or references to COVID-19 (or variations of the term)
  • Sensational content or content likely to incite panic
  • Inflated prices of products related to COVID-19
  • The promotion of certain products related to COVID-19 is prohibited, like face masks and alcohol hand sanitizers

Go deeper: Google to lift coronavirus ad ban

Go deeper

1 hour ago - Health

Pfizer coronavirus vaccine safe, effective in children, company says

Photo by Mario Tama/Getty Images

Pfizer and BioNTech's coronavirus vaccine is safe and effective in children ages 5 to 11, albeit at a lower dose than adults receive, the companies said in a press release announcing results from a pediatric trial.

Why it matters: The trial results are a much-needed source of hope for families with elementary school-aged children, who currently aren't eligible for a vaccine.

The pandemic made our workweeks longer

Illustration: Annelise Capossela/Axios

The average American's workweek has gotten 10% longer during the pandemic, according to a new Microsoft study published in Nature Human Behaviour.

Why it matters: These longer hours are a key part of the pandemic-induced crisis of burnout at U.S. firms — and workers are quitting in droves.

Mike Allen, author of AM
2 hours ago - Economy & Business

Airbnb CEO Brian Chesky to herald "travel revolution"

Expand chart
Data: TSA. Chart: Jared Whalen/Axios

Airbnb CEO Brian Chesky will argue this week that the world is undergoing a "travel revolution," in which some parts of the industry stay shrunk but the sector ultimately comes back "bigger than ever."

Why it matters: Chesky, who faced the abyss when the world shut down last year, foresees a significant shift in how people move around, with more intentional gatherings of family, friends and colleagues — even if routine business travel is never what it once was.