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Photo illustration: Filip Radwanski/SOPA Images/LightRocket via Getty Images

Twitch is rolling out new localized subscription pricing abroad, its VP of monetization, Mike Minton, told Axios. Every new subscription price will be lower than the current $4.99 fee, which will remain in the U.S.

Why it matters: "We heard around world that price point not attainable," Minton told Axios. "In Latin America, for example, 80% can’t support streamers in the same way as people can in the U.S. because of the price." Minton said Twitch's subscription price hadn't changed in seven years.

Details: Prices will adjust over the next few months for new subscriptions, existing subscriptions and gift subscriptions.

  • Mexico and Turkey price changes will launch on May 21st, followed by about 40 other localized pricing structures around the world in places like Asia, Latin America, the Middle East, Africa, and Europe.
  • Some countries will have individual pricing plans, others will be regional. Subscription prices will vary based on where a viewer lives and has their Twitch payment method set up, not where the creator lives. (Viewers can subscribe to different creators' channels on Twitch.)
  • Twitch ran a bunch of experiments to ensure that it was rolling out the right price point in each market. Minton says in some cases, when the lowered prices are in place, creative revenues and new memberships have increased 3x and 1x, respectively.

Yes, but: If for some reason creators see their revenues go down as a result of these changes, Twitch says it will provide adjustment incentives for creators to help ensure that they are paid, so long as they meet basic eligibility requirements, like continuing to post 85% of their live, baseline hours.

  • Twitch will first pay creators for three months with what they would've made from baseline channel revenue and Prime subscription revenue. For the following 9 months, it will slowly decrease those incentive payments by 25% every three months.
  • "We designed this program to ensure up to 12 months of creators' revenues will be protected," Minton says.

Bottom line: "Community is what we do best," Minton says. "Subscriptions are the foundation of the patronage model where people can support the streamer. It's about support, not an access to content model," Minton adds, which makes the payment feel more like a community contribution than a paywall.

Go deeper

Biden: Consequences for Russia would be "devastating" if Navalny dies

Biden after the US-Russia summit in Geneva on June 16. Photo: Brendan Smialowski AFP via Getty Images

President Biden said he warned Russian President Vladimir Putin during Wednesday's summit that if jailed opposition leader Alexei Navalny dies in prison, the consequences "would be devastating for Russia."

Why it matters: Although the White House had previously warned the Russian government over Navalny's imprisonment, Biden personally delivered the message to Putin on Wednesday.

21 mins ago - Politics & Policy

Republican Leader Kevin McCarthy will support Juneteenth bill

Kevin McCarthy. Photo: Win McNamee/Getty Images

House Republican Leader Kevin McCarthy will support a bill to make Juneteenth a federal holiday when it comes to the floor later Wednesday, his office tells Axios.

Why it matters: The House is slated to pass a bill making June 19 — Juneteenth — a federal holiday that memorializes when the last enslaved people in Texas learned about their freedom under the Emancipation Proclamation.

  • It will then go to President Biden for his signature just days before the occasion and one day after the Senate passed the bill unanimously.

Biden says he raised human rights issues in Putin summit

President Biden with Russian President Vladimir Putin in Geneva, Switzerland, on June 16. Photo: Mikhail Metzel\TASS via Getty Images

President Biden said he warned Vladimir Putin in their meeting in Geneva on Wednesday that Russia will face stiff consequences if it conducts cyber attacks on critical U.S. infrastructure or allows opposition leader Alexei Navalny to die in Prison.

What he's saying: "Where we have differences, I want President Putin to understand why I say what I say, and why I do what I do. And how we will respond to different actions that harm America's interests," Biden said at a press conference following the summit, which was shorter than expected.