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Reproduced from StreamElements; Table: Axios Visuals

Twitch, the Amazon-owned video-streaming service that got its start with live video-gaming and esports, is expanding into other other verticals.

Why it matters: So many Silicon Valley social and video upstarts debut with a niche purpose, like Twitch with live-streaming esports or Discord with chatting about esports, but eventually broaden in scope as consumers find new uses for them.

The big picture: A growing portion of the hours watched on Twitch now comes from non-gaming categories like video blogging and ASMR videos.

  • Just Chatting, the live vlogging category on Twitch, is close to becoming the second-most popular category on its top games chart, according to a Q4 report from StreamElements, a company that provides tools and resources for live video content creators.

Between the lines: Non-gaming Twitch stars are beginning to develop widespread prominence, while Twitch gamers are becoming celebrities in areas that transcend gaming, like music, art, and video blogging, per Wired.

What's next: Twitch still owns the vast majority of hours watched on live gaming platforms, but Facebook Gaming and Microsoft's Mixer are quickly growing.

Go deeper: Esports, the new social square

Go deeper

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Eniola Odetunde/Axios

  1. Global: Total confirmed cases as of 6:30 a.m. ET: 30,199,007 — Total deaths: 946,490— Total recoveries: 20,544, 967Map
  2. U.S.: Total confirmed cases as of 6:30 a.m. ET: 6,675,593 — Total deaths: 197,644 — Total recoveries: 2,540,334 — Total tests: 90,710,730Map
  3. Politics: Former Pence aide says she plans to vote for Joe Biden, accusing Trump of costing lives in his coronavirus response.
  4. Health: Pew: 49% of Americans wouldn't get COVID-19 vaccine if available today Pandemic may cause cancer uptick The risks of moving too fast on a vaccine — COVID-19 racial disparities extend to health coverage losses.
  5. Business: Retail sales return to pre-coronavirus trend.
Mike Allen, author of AM
2 hours ago - Politics & Policy

Scoop: Mike Bloomberg's anti-chaos theory

CNN's Anderson Cooper questions Joe Biden last night at a drive-in town hall in Moosic, Pa., outside Scranton. Photo: CNN

Mike Bloomberg's $100 million Florida blitz begins today and will continue "wall to wall" in all 10 TV markets through Election Day, advisers tell me.

Why it matters: Bloomberg thinks that Joe Biden putting away Florida is the most feasible way to head off the national chaos we could have if the outcome of Trump v. Biden remained uncertain long after Election Day.

Biden's hardline Russia reset

Photo Illustration: Eniola Odetunde/Axios. Getty Images photos: Mark Reinstein

When he talks about Russia, Joe Biden has sounded like Ronald Reagan all summer, setting up a potential Day 1 confrontation with Russian President Vladimir Putin if Biden were to win.

Why it matters: Biden has promised a forceful response against Russia for both election interference and alleged bounty payments to target American troops in Afghanistan. But being tougher than President Trump could be the easy part. The risk is overdoing it and making diplomacy impossible.