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TV networks race into data-based ad sales

In 2017, the NBCU's "Audience Studio," the group that manages its advertising data platform, had over 500 clients buy ads based off of audience data — not Nielsen ratings — a 50% increase year over year, Axios has learned.

The company has sold roughly $1 billion of data-based ads over the past year, and plans to meet the same goal over the next year.

Adapted from eMarketer; Chart: Axios Visuals