TV networks fight for billions in ad dollars during upfronts

A television illustration
Illulstration: Lazaro Gamio/Axios

Traditional TV networks spend millions of dollars renting out fancy venues and bringing in talent acts to wow advertisers their annual upfront presentations. The schedule is itself a thing of prestige. Only the top-tier networks will present in New York this week.

Why it matters: Billions of dollars of advertising dollars are spent on advanced commitments of programming during the TV upfronts season.