Dec 17, 2019 - Economy & Business

The Olympics and the 2020 election are saving next year's TV advertising sales

Data: MAGNA Advertising; Table: Andrew Witherspoon/Axios

If it weren't for the Olympics and the election next year, TV advertising sales would be down again next year, according to MAGNA, an advertising firm.

Why it matters: Engaged live audiences have become a commodity for advertisers, and they are willing to spend big.

  • In total, $10 billion is expected to be spent around the 2020 election cycle. That should help push local TV advertising spend to over $20 billion in the U.S. next year.

Driving the news: NBC Sports has sold $1 billion in national ad sales for Olympics, executives said on a call last week. The company is on track to beat its prior record of $1.2 billion in domestic ad sales during the Rio 2016 games.

  • NBC advertising executives noted NBC Olympics’ coverage of Rio in 2016 across all of its television platforms "delivered more than 3x the gross audience of the five major pro championships combined that year – the Super Bowl, NBA Finals, Stanley Cup Final, World Series, and NASCAR Homestead."

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Tech giants set to lose billions in ad revenue in virus shutdown

Illustration: Aïda Amer/Axios

Tech giants like Google, Facebook and others are expected to lose billions of advertising dollars this year thanks to economic disruptions caused by the coronavirus pandemic, analysts say.

Why it matters: The losses aren't expected to cripple these companies, but they will put a dent in the otherwise unprecedented growth that several have experienced for the past few years.

Olympic Committee publishes protest guidelines for 2020 Tokyo Games

Photo: Wolfgang Kumm/picture alliance via Getty Images

The International Olympic Committee issued a set of guidelines on Thursday to strengthen a rule that bars athletes from certain forms of political protest at the 2020 Summer Games in Tokyo.

What they're saying... The Committee warns: "No kind of demonstration or political, religious or racial propaganda is permitted in any Olympic sites, venues or other areas."

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Cannes Lions ad festival canceled due to coronavirus

Photo: Richard Bord/Getty Images for Cannes Lions

Cannes Lions, the advertising industry's biggest awards show and gathering, has been officially canceled due to the coronavirus outbreak — after initially being postponed to late October.

Why it matters: The festival in southern France serves as a mid-year meeting point for top advertising and media executives around the world.