Data: MAGNA Advertising; Table: Andrew Witherspoon/Axios

If it weren't for the Olympics and the election next year, TV advertising sales would be down again next year, according to MAGNA, an advertising firm.

Why it matters: Engaged live audiences have become a commodity for advertisers, and they are willing to spend big.

  • In total, $10 billion is expected to be spent around the 2020 election cycle. That should help push local TV advertising spend to over $20 billion in the U.S. next year.

Driving the news: NBC Sports has sold $1 billion in national ad sales for Olympics, executives said on a call last week. The company is on track to beat its prior record of $1.2 billion in domestic ad sales during the Rio 2016 games.

  • NBC advertising executives noted NBC Olympics’ coverage of Rio in 2016 across all of its television platforms "delivered more than 3x the gross audience of the five major pro championships combined that year – the Super Bowl, NBA Finals, Stanley Cup Final, World Series, and NASCAR Homestead."

Go deeper:

Go deeper

TikTok's content-moderation time bomb

Illustration: Aïda Amer/Axios

When the dust finally clears from the fight over TikTok, whoever winds up running the burgeoning short-video-sharing service is likely to face a world of trouble trying to manage speech on it.

Why it matters: Facebook’s story already shows us how much can go wrong when online platforms beloved by passionate young users turn into public squares.

Ben Geman, author of Generate
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Zooming in on China's new energy plan

Illustration: Rebecca Zisser/Axios

Major climate news arrived on Tuesday when Chinese President Xi Jinping said China would aim for "carbon neutrality" by 2060 and a CO2 emissions peak before 2030.

Why it matters: China is by far the world's largest greenhouse gas emitter. So its success or failure at reining in planet-warming gases affects everyone's future.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 9 a.m. ET: 31,647,930 — Total deaths: 971,711 Total recoveries: 21,776,599Map.
  2. U.S.: Total confirmed cases as of 9 a.m. ET: 6,897,661 — Total deaths: 200,818 — Total recoveries: 2,646,959 — Total tests: 96,612,436Map.
  3. Health: Hospitals want more time to repay pandemic loans — Supply shortages continue to plague testing.
  4. Business: The high-wage jobs aren't coming back
  5. Vaccines: Johnson & Johnson begins large phase 3 trial — The FDA plans to toughen standards.
  6. Sports: Less travel is causing the NBA to see better basketball.

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