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Esther Vargas / Flickr cc

Throughout June, the White House attempted a series of four branded weeks, each focused on a specific topic — infrastructure, workforce development, technology, and energy. With the health care battle raging and the Russia investigations deepening, those topics didn't drive news cycles as the Trump administration might have hoped.

One big problem: President Trump himself — utilizing his preferred platform for public statements, Twitter — hardly ever stayed on his administration's planned message.

By the numbers: During the four branded weeks, Trump tweeted on-message precisely three times out of a total of 121 tweets. That's counting only the tweets that clearly seem to come from Trump himself in his own idiosyncratic style — no pictures, no hashtags, no videos, and no retweets.

Infrastructure Week (June 5 - June 11)

On-message tweets: 1

POTUS' favorite topics (and a greatest hit):

  • Travel ban: 5 tweets
  • Terrorism: 4 tweets
  • Media criticism: 4 tweets
Workforce Development Week (June 12 - June 18)

On-message tweets: 2

POTUS' favorite topics (and a greatest hit):

  • Russia: 4 tweets
  • Hillary Clinton: 3 tweets
  • Media criticism: 3 tweets
Technology Week (June 19 - June 25)

On-message tweets: 0

POTUS' favorite topics (and a greatest hit):

  • Georgia special election: 10 tweets
  • Russia: 7 tweets
  • South Carolina special election: 5 tweets
Energy Week (June 26 - July 2)

On-message tweets: 0

POTUS' favorite topics (and a greatest hit):

  • Media criticism: 14 tweets
  • Health care: 6 tweets
  • Russia: 5 tweets

Go deeper

Brazil begins distributing AstraZeneca coronavirus vaccine

Containers carrying doses of the Oxford/AstraZeneca vaccine arrive in Brazil. Photo: Maurio Pimentel/AFP via Getty Images

Brazil on Saturday began distributing the 2 million doses of the AstraZeneca coronavirus vaccine that arrived from India Friday, Reuters reports.

Why it matters: Brazil has the third highest COVID-19 case-count in the world, according to Johns Hopkins University data. The 2 million doses "only scratch the surface of the shortfall," Brazilian public health experts told the AP.

Sullivan speaks with Israel's national security adviser for the first time

Israeli national security adviser Meir Ben Shabbat U.S. Photo: Mazen Mahdi/Getty Images. U.S. national security adviser Jake Sullivan. Photo: Chandan Khanna/Getty Images

U.S. national security adviser Jake Sullivan spoke on the phone Saturday with his Israeli counterpart Meir Ben Shabbat, Israeli officials tell Axios.

Why it matters: This is the first contact between the Biden White House and Israeli prime minister's office. During the transition, the Biden team refrained from speaking to foreign governments.

Biden speaks to Mexican president about reversing Trump's "draconian immigration policies"

Mexican President Andrés Manuel López Obrador. Ismael Rosas/Eyepix Group/Barcroft Media via Getty Images

President Biden told his Mexican counterpart, Andrés Manuel López Obrador, on a phone call Friday that he plans to reverse former President Trump’s “draconian immigration policies.”

The big picture: The Biden administration has already started repealing several of Trump’s immigration policies, including ordering a 100-day freeze on deporting many unauthorized immigrants, halting work on the southern border wall, and reversing plans to exclude undocumented people from being included in the 2020 census.