Esther Vargas / Flickr cc

Throughout June, the White House attempted a series of four branded weeks, each focused on a specific topic — infrastructure, workforce development, technology, and energy. With the health care battle raging and the Russia investigations deepening, those topics didn't drive news cycles as the Trump administration might have hoped.

One big problem: President Trump himself — utilizing his preferred platform for public statements, Twitter — hardly ever stayed on his administration's planned message.

By the numbers: During the four branded weeks, Trump tweeted on-message precisely three times out of a total of 121 tweets. That's counting only the tweets that clearly seem to come from Trump himself in his own idiosyncratic style — no pictures, no hashtags, no videos, and no retweets.

Infrastructure Week (June 5 - June 11)

On-message tweets: 1

POTUS' favorite topics (and a greatest hit):

  • Travel ban: 5 tweets
  • Terrorism: 4 tweets
  • Media criticism: 4 tweets
Workforce Development Week (June 12 - June 18)

On-message tweets: 2

POTUS' favorite topics (and a greatest hit):

  • Russia: 4 tweets
  • Hillary Clinton: 3 tweets
  • Media criticism: 3 tweets
Technology Week (June 19 - June 25)

On-message tweets: 0

POTUS' favorite topics (and a greatest hit):

  • Georgia special election: 10 tweets
  • Russia: 7 tweets
  • South Carolina special election: 5 tweets
Energy Week (June 26 - July 2)

On-message tweets: 0

POTUS' favorite topics (and a greatest hit):

  • Media criticism: 14 tweets
  • Health care: 6 tweets
  • Russia: 5 tweets

Go deeper

Trump's new TikTok threat

Photo illustration: Aïda Amer/Axios. Photo: Jim Watson/AFP via Getty Images

President Trump said twice Monday that the U.S. Treasury would need to get a portion of the sale price of TikTok, as a condition of regulatory approval.

Why it matters: This is akin to extortion — the sort of thing you'd expect to hear on a wiretap, not from the White House in front of reporters.

Ford names James Farley as new CEO amid ongoing turnaround effort

James Hackett, left, is retiring as Ford CEO. Jim Farley, right, takes over Oct. 1. Photo: Ford

Ford announced Tuesday that James Farley will take over as its next CEO, replacing James Hackett, 65, who is retiring after three years in the job.

Why it matters: It leaves Farley to complete the company's ongoing turnaround effort. The transition will be that much harder as the industry tries to navigate the coronavirus-induced economic slowdown which shuttered Ford plants for two months on the eve of some of its most important vehicle launches.

Updated 3 hours ago - Politics & Policy

Watch the full "Axios on HBO" interview with President Trump

In this episode of “Axios on HBO”, President Trump discusses his handling of the coronavirus pandemic, the upcoming election and much more with National Political Correspondent Jonathan Swan.

The interview was filmed on Tuesday, July 28 and aired Monday, Aug. 3 on HBO.