Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Catch up on the day's biggest business stories
Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Sign up for Axios NW Arkansas
Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters
Bill Clark/CQ Roll Call
Roughly 45.6 million viewers across broadcast and cable, compared to 48 million who watched President Obama’s first State of the Union address in 2010. 11.5 million of Trump's viewers watched on Fox News, per Variety.
Why it matters: The TV landscape has changed dramatically since Obama’s speech in 2010. The Consumer Technology Association, for example, estimates that the number of people that watch free and paid streaming video in the United States is greater than Pay TV, meaning these ratings likely don’t count for several million people who watched the speech on streaming platforms and social media. Pew Research Center also estimates that roughly 60% of U.S. adults in U.S. primarily use online streaming to watch TV.
According to Nielsen, the 2018 State of the Union was the number one most social program on Jan. 30, 2018.
- There were 21 million total interactions across Facebook, Instagram and Twitter about the State of the Union 2018.
- Of the 21 million total interactions measured, 41% occurred on Facebook, 7% occurred on Instagram and 52% occurred on Twitter.
By the numbers, per Variety:
- "7.1 million viewers on NBC, 7 million on CBS, 5.4 million on ABC, and 3.6 million on Fox for a combined 23.1 million viewers."
- Fox News was 11.5 million.
- CNN had 3.1 million.
- MSNBC had 2.7 million.
- Telemundo had 1.4 million.
- Telemundo had 1.4 million