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Donald Trump. Photo: Mandel Ngan/AFP via Getty Images

Donald Trump has been in talks with no-name app vendors as he contemplates partnering with an existing platform to create his own social media network, according to sources familiar with the private discussions.

Driving the news: Among the social networking apps the former president and his digital adviser Dan Scavino have homed in on is a relatively unknown platform called FreeSpace, these sources told Axios.

Screen shots of the FreeSpace Social app tutorial
Screen shot of FreeSpace app from AppTopia
  • It's unclear how this business relationship would work. Trump is famously averse to putting his own money into companies, preferring to license his name and use other people's money to fund his ventures.
  • It's also by no means a done deal. A source briefed on the situation said Trump had not made a final decision on the social network. "It could be any of several companies, with more meetings this week," the source said.
  • Trump senior adviser Jason Miller told Fox News' "#MediaBuzz" on Sunday, "I do think that we're going to see President Trump returning to social media in probably about two or three months here, with his own platform."

Between the lines: It seems surprising that "FreeSpace" caught Trump's attention. It employs touchy-feely positivity language that's the polar opposite of the incendiary and divisive social media persona he cultivated before he was banned from Twitter and Facebook following the Jan. 6 Capitol attack.

  • "FreeSpace" bills itself as being "backed by science to positively reinforce good habits & make the world a better place."
  • It talks about "FINDING COMMON VALUES and highlighting them, so people become 'addicted' to doing good. FreeSpace encourages the public to share the daily actions & content they believe will add value to their lives and model healthy habits for others to duplicate."
  • The app includes features typical to any modern social network, including an "Activity Wall," which is akin to a news feed, a customizable profile, and "rooms" which are akin to group messaging,

FreeSpace is affiliated with Skylab Apps, a platform for building communities for coaches, trainers, etc., to help connect directly with people. The FreeSpace app bills itself as a "social fusion for free-thinkers, athletes and entrepreneurs."

  • Both FreeSpace and Skylab Apps are run by Jon Willis.
  • Willis also is the CEO of Matchstick Media, a marketing agency based in Arizona, as well as executive vice president of Legacy Sports USA, a sports facility in Arizona.
  • Ads for Matchstick and Legacy Sports USA appear on the site alongside other programmatic ads for things like frozen yogurt, IV therapies and diesel exhaust fluid.

By the numbers: FreeSpace is relatively new and doesn't seem to have many users, so far. The app launched in both the Apple App Store and Google Play Store on Feb. 1.

  • So far, its only had about 20,000 downloads across both stores since launch, per AppTopia.
  • The person leading the "Leaderboard" ranking on the app is Mike Magolnick, a digital entrepreneur who claims to work in strategy for FreeSpace and SkyLab.

What they're saying: When asked for comment, Magolnick said, "At this time I have no info to share."

  • FreeSpace did not return a request for comment.

Go deeper

Updated 1 hour ago - Politics & Policy

3 killed, 2 wounded overnight in Kenosha bar shooting

Three people died and two others were hospitalized with serious injuries after a gunman entered bar in Kenosha County, Wisconsin, the police department said in a statement on Sunday.

The latest: Officers arrested a "person of interest" Sunday afternoon in connection with the 12:42 a.m. shooting and there's "no threat to the community at this time," per a later police statement.

Updated 2 hours ago - Sports

Big European soccer teams announce breakaway league

Liverpool's Mohamed Salah (L) after striking the ball during the UEFA Champions League Quarter Final Second Leg match between Liverpool F.C. and Real Madrid at Anfield in Liverpool, England, last Wednesday. Photo: John Powell/Liverpool FC via Getty Images

12 of world soccer's biggest and richest clubs announced Sunday they've formed a breakaway European "Super League" — with clubs Manchester United, Liverpool, Barcelona Real Madrid, Juventus and A.C. Milan among those to sign up.

Why it matters: The prime ministers of the U.K. and Italy are among those to express concern at the move — which marks a massive overhaul of the sport's structure and finances, and it effectively ends the decades-old UEFA Champions League's run as the top tournament for European soccer.

5 hours ago - Politics & Policy

Senate Democrats settling on 25% corporate tax rate

Sen. Joe Manchin (D-W.Va.). Photo: Chip Somodevilla/Getty Images

The universe of Democratic senators concerned about raising the corporate tax rate to 28% is broader than Sen. Joe Manchin, and the rate will likely land at 25%, parties close to the discussion tell Axios.

Why it matters: While increasing the rate from 21% to 25% would raise about $600 billion over 15 years, it would leave President Biden well short of paying for his proposed $2.25 trillion, eight-year infrastructure package.