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Photo: Joe Raedle/Getty Images

At a Trump rally back in February in El Paso, Texas, the campaign saw an unexpected pattern in the attendee data — a large crowd of New Mexicans crossed the state line to be there.

  • "That was our first glimpse into the idea that there might be something happening," the Trump campaign's Tim Murtaugh told Axios.

Why it matters: Since then, New Mexico has become an unlikely target for the 2020 Trump campaign. It's the state with the highest percentage of Hispanics and Latinos (about 1 in 2 residents), and it's gone with Democrats in 6 of the last 7 general elections.

Reality check: Demographers and pollsters tell Axios it's highly unlikely Trump can win New Mexico's 5 electoral votes.

  • The state Latino population is overwhelmingly Democratic.
  • Major New Mexico cities are booming and moving left politically, while Republican strongholds are losing their share of the population.
  • Trump lost New Mexico in 2016, and his net approval rating has plummeted from +17 when he first took office to -13 as of July. The blue wave hit New Mexico hard in 2018.
  • America First — a prominent pro-Trump group — told Axios it doesn't have plans at this point to poll in New Mexico.

But it's an inexpensive bet to take for the RNC, given its relatively small population and centralized media, said Brian Sanderoff, president of Research & Polling Inc.

  • The state economy was one of the last to recover from the recession, but has been doing well for the past year and a half, Sanderoff said.
  • The state was untapped in 2016, RNC spokesperson Rick Gorka told Axios.
  • New Mexico Democrats tend to have more conservative views than other Democrats on religious freedom, LGBTQ+ rights and abortion, and there are signs of rising Latino support for Trump, Gorka and Murtaugh said. The Democrat-led state Senate voted to keep a law that criminalizes abortion.
  • The percentage of immigrants is lower than other border states such as California, Texas and Arizona, according to Census data.
  • Trump's immigration policy and rhetoric may resonate in eastern New Mexico, aka "Little Texas," said Gabriel Sanchez of the University of New Mexico.

Go deeper

Dan Primack, author of Pro Rata
1 hour ago - Economy & Business

Peloton's wild ride and possible buyers

Illustration: Megan Robinson/Axios

Peloton is having a bumpy ride, and has become a source of fascination among even those who've never invested or clipped in.

Driving the news: On Monday, a hedge fund with less than a 5% stake in Peloton called for CEO John Foley to be fired and for the connected fitness company to consider seeking a strategic buyer. Shares gained nearly 10% on the news, but remained down 16.2% for the year and off 80% their December 2020 peak.

Scoop: Republicans probe NBC over Beijing Olympics coverage

Photo: Oscar del Pozo/AFP via Getty Images

Republican leaders on the House Energy and Commerce Committee have sent a letter to NBC Universal executives voicing concerns about "the extent of influence the CCP (Chinese Communist Party) may have over NBCUniversal’s coverage of the games."

Why it matters: The human rights abuses committed by the CCP have been the subject of intense scrutiny ahead of this year's Winter Games in Beijing. Activists last year sent a letter to NBC executives urging the network to cancel plans to cover the Olympics.

Scoop: Trump's new social network quietly courting influencers

Illustration: Lazaro Gamio/Axios

Former President Trump’s elusive new social media network Truth Social — which plans to go public — is reaching out to internet influencers asking them to “reserve their spots” for when it launches in February or March.

Why it matters: The outreach doesn’t mention Trump’s name or affiliation. Some influencers suggest that could be a ploy to enlist their support without realizing the affiliation.

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