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Data: NewsWhip; Chart: Andrew Witherspoon/Axios

While TV ratings for the impeachment hearings peaked on the first day of testimony from Bill Taylor and George Kent, none drew as much online attention as former ambassador to Ukraine, Marie Yovanovitch, according to data from NewsWhip.

Why it matters: Democrats hoped to sway public opinion with revelations about a smoking gun of Trump's involvement in a quid pro quo, but the numbers highlight the power of an emotional appeal.

  • Yovanovitch became a sympathetic figure to many over perceptions that she was wrongfully removed from her post.

Yes, but: Since she had been removed from her post by May, Yovanovitch couldn't speak to central details around the impeachment inquiry focused on events in July.

The big picture: TV ratings steadily declined over the course of the 5 days of hearings, according to Nielsen data.

  • The first day of testimony pulled in 13.8 million viewers and Yovanovitch got 12.7 million.
  • Tuesday and Wednesday of this week both got 11.4 million viewers. Thursday's hearing pulled in 11.3 million.

By comparison to other big Trump-era television events:

  • Christine Blasey Ford/Brett Kavanaugh: 20 million
  • James Comey: 19.5 million
  • Michael Cohen: 15.8 million
  • Robert Mueller: 13 million

The 5 biggest stories of the impeachment hearings, per NewsWhip:

  1. "Yovanovitch gets standing ovation at the end of 5-hour hearing" (The Week) - 675k interactions
  2. "Flashback: Obama Fired All Of Bush’s Politically Appointed Ambassadors In 2008" (The Daily Caller) - 490k
  3. "Alexander Vindman has reached out to Army about his family's safety amid attacks by Trump and GOP lawmakers" (CNN) - 229k
  4. "Marie Yovanovitch admits Obama admin prepped her on Hunter Biden before her confirmation" (New York Post) - 203k
  5. "The Army is prepared to move Lt. Col. Alexander Vindman and his family to a safe location if necessary" (Business Insider) - 162k

Go deeper: The highlights from all of the public impeachment hearings

Go deeper

Trump tightens screws on ByteDance to sell Tiktok

Illustration: Aïda Amer/Axios

President Trump added more pressure Friday night on China-based TikTok parent ByteDance to exit the U.S., ordering it to divest all assets related to the U.S. operation of TikTok within 90 days.

Between the lines: The order means ByteDance must be wholly disentangled from TikTok in the U.S. by November. Trump had previously ordered TikTok banned if ByteDance hadn't struck a deal within 45 days. The new order likely means ByteDance has just another 45 days after that to fully close the deal, one White House source told Axios.

Updated 5 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 9:30 p.m. ET: 21,056,850 — Total deaths: 762,293— Total recoveries: 13,100,902Map.
  2. U.S.: Total confirmed cases as of 9:30 p.m ET: 5,306,215 — Total deaths: 168,334 — Total recoveries: 1,796,309 — Total tests: 65,676,624Map.
  3. Health: CDC: Survivors of COVID-19 have up to three months of immunity Fauci believes normalcy will return by "the end of 2021" with vaccine — The pandemic's toll on mental health — FDA releases first-ever list of medical supplies in shortage.
  4. States: California passes 600,000 confirmed coronavirus cases.
  5. Cities: Coronavirus pandemic dims NYC's annual 9/11 Tribute in Light.
  6. Business: How small businesses got stiffed — Unemployment starts moving in the right direction.
  7. Politics: Biden signals fall strategy with new ads.

Harris: "Women are going to be a priority" in Biden administration

Sen. Kamala Harris at an event in Wilmington, Del. Photo: Drew Angerer/Getty Images

In her first sit-down interview since being named Joe Biden's running mate, Sen. Kamala Harris talked about what she'll do to fight for women if elected VP, and how the Democrats are thinking about voter turnout strategies ahead of November.

What they're saying: "In a Biden-Harris administration women are going to be a priority, understanding that women have many priorities and all of them must be acknowledged," Harris told The 19th*'s Errin Haines-Whack.