President Trump speaking on Dec. 21. Photo: Nicholas Kamm/AFP via Getty Images

More than 99% of the Trump campaign's TV ads this year discussed impeachment, as tallied by the nonpartisan Wesleyan Media Project. Over the past three months, the Trump campaign talked impeachment in 4,594 television ads, costing $4.4 million.

Why it matters: This is a vivid new illustration of the alacrity with which the Trump campaign is embracing the stain of impeachment to raise money, rev up the base and try to build a head of steam against whoever emerges as the Democratic nominee.

  • The Trump campaign declined to comment.

The tally covers national cable and broadcast TV between Jan. 5 and Dec. 14.

  • 99.2% of Trump's 2019 ads were about impeachment, according to Wesleyan, which issued the report in partnership with the Center for Responsive Politics.
  • What about the other .8%? "Between the start of the year and October, he aired just 36 ads on broadcast television or national cable, none of them mentioning the prospect of impeachment," the report says.

Go deeper: Republicans are vastly out-raising Democrats ahead of 2020

Go deeper

Updated 8 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Eniola Odetunde/Axios

  1. Global: Total confirmed cases as of 9 a.m. ET: 19,128,901 — Total deaths: 715,555— Total recoveries — 11,591,028Map.
  2. U.S.: Total confirmed cases as of 9 a.m. ET: 4,884,406 — Total deaths: 160,111 — Total recoveries: 1,598,624 — Total tests: 59,652,675Map.
  3. Politics: Trump floats executive action even if stimulus deal is reached.
  4. Business: U.S. economy adds 1.8 million jobs in July — Household debt and credit delinquencies dropped in Q2.
  5. Sports: The pandemic's impact on how sports are played.
  6. 1 🎮 thing: Video gaming growth soars.

Trump floats executive action even if stimulus deal is reached

Photo: Samuel Corum/Getty Images

The White House is finalizing a series of executive orders addressing key coronavirus stimulus priorities if negotiations with Congress fall apart, and it's leaving the door open for President Trump to use them even if a deal is reached that doesn't encompass all of his priorities, two administration officials tell Axios.

What we’re hearing: “I wouldn't be surprised that, if something gets left off the table, we’d be like ‘we can take this executive action too and be able to win on it anyway,’” one official said.

30 mins ago - Technology

TikTok responds to Trump executive order: "We are shocked"

Photo: Jakub Porzycki/NurPhoto via Getty Images

TikTok said Friday that it was "shocked" by President Trump's executive order that will ban Americans from dealing with ByteDance, its China-based owner, in 45 days.

Why it matters: TikTok argued that Trump's move "risks undermining global businesses' trust in the United States' commitment to the rule of law, which has served as a magnet for investment and spurred decades of American economic growth."