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Trump's media relations strategy: "discredit" and "demean"

President Trump smiling at the podium.
Photo: Oliver Contreras-Pool/Getty Images

At the Deadline Club of New York this week, Lesley Stahl of "60 Minutes" recalled an off-camera conversation with Donald Trump at Trump Tower in July 2016 (via CNBC):

"[H]e started to attack the press ... I said, ... 'You've won ... Why do you keep hammering at this?' And he said: 'You know why I do it? I do it to discredit you all and demean you all. So when you write negative stories about me, no one will believe you.'"