Jan 30, 2020 - Politics & Policy

Trump campaign previews Super Bowl ad

President Trump's 2020 campaign previewed its Super Bowl ad on Thursday, touting Trump's economic accomplishments.

The state of play: In a press release, the campaign stated the ad is one of two 30-second ads the campaign will air. The second one will debut during the game. Trump's campaign claims this is the first time that a presidential campaign purchased national Super Bowl advertising.

  • Trump's campaign purchased the two 30-second slots with Fox Network back in December.
  • A 30-second Super Bowl ad cost $5.25 million in 2019, according to Statista.

The other side: 2020 presidential candidate Mike Bloomberg is also airing an $11 million Super Bowl ad promoting gun safety after the halftime show.

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Super Bowl ads have become more about brand values than the brands themselves

Data: Axios research, Ad Age; Chart: Danielle Alberti/Axios

More advertisers are buying pricey Super Bowl ads this year to sell you on their values, rather than their products.

Why it matters: It's a reflection of a broader trend of companies investing more in marketing efforts that expand their corporate reputations long-term, rather than their bottom lines in the short-term.

9 memorable Super Bowl 2020 ads

Tom Brady in Hulu's Super Bowl commercial. Photo: Hulu

Super Bowl 2020 was watched by an estimated 194 million people on Sunday, according to the National Retail Federation.

The big picture: With figures like that, it's no wonder the clash between Jimmy Garoppolo’s San Francisco 49ers and Patrick Mahomes’ Kansas City Chiefs drew some of the biggest names in business, sports and politics during the commercial breaks. Here are some of the most memorable ads from the big event.

See adsArrowUpdated Feb 3, 2020 - Sports

Bloomberg to run gun control ad during Super Bowl

Former New York City Mayor Mike Bloomberg on Jan. 26. Photo: Joe Raedle/Getty Images

Mike Bloomberg will feature a 60-second campaign ad titled "George" after the Super Bowl halftime show highlighting Calandrian Simpson Kemp, a mother from Texas whose 20-year-old son was shot and killed during an altercation.

Why it matters: The $11 million ad will run in front of what is routinely the largest television audience of the year and will promote gun safety measures to curb gun violence.

Go deeperArrowJan 30, 2020 - Health