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Data: Bully Pulpit Interactive; Table: Axios Visuals

President Trump's campaign has poured millions of ad dollars into issues that resonate with his base. Immigration was the driver. Now, it's impeachment.

Why it matters: This is a stark reflection of Trump's fight-like-hell gambit.

The big picture: It's not just Trump — this is a party-wide effort to cash in.

  • The House and Senate Republican committees are also putting the majority of their digital ad dollars behind impeachment.
  • In ads targeted to his home state of Kentucky, Senate Majority Leader Mitch McConnell, who's up for re-election next year, is running ads that say impeachment will fail "with me as majority leader."

The other side: Democrats continue to run ads about a wider array of topics, including health care, dark money, the Republican leadership and Trump.

Go deeper: Trump's burn-down-the-House plan

Go deeper

2 hours ago - Technology

TikTok to pull out of Hong Kong

Illustration: Aïda Amer/Axios

TikTok said Monday night that it would pull its social video platform out of the Google and Apple app stores in Hong Kong amid a restrictive new law that went into effect last week.

Why it matters: TikTok's move comes as many large tech companies say they are still evaluating how to respond to the Hong Kong law.

4 hours ago - World

Ethiopia's Nobel Peace laureate cracks down on ethnic violence

The image of a Nobel Peace laureate in military fatigues encapsulates the moment in which Ethiopia finds itself — on the verge of a transition to democracy, a descent into violence or, perhaps, a precarious combination of the two.

Driving the news: At least 166 people were killed after an iconic musician, Haacaaluu Hundeessaa, was murdered last Monday in Addis Ababa, the capital. Prime Minister Abiy Ahmed responded to the violence by sending in troops and shutting off the internet. High-profile opposition leaders were arrested, along with some 2,300 others.

Updated 6 hours ago - Health

Atlanta Mayor Keisha Lance Bottoms tests positive for coronavirus

Atlanta Mayor Keisha Lance Bottoms said on Monday that she has tested positive for the coronavirus after displaying no symptoms.

Why it matters: Bottoms, one of several Black women on the shortlist to be Joe Biden's running mate, has risen to national prominence in recent months as part of mass protests over racism and police brutality — driven in part by the killing of Rayshard Brooks by Atlanta police.