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Expand chart
Data: Bully Pulpit Interactive; Table: Axios Visuals

President Trump's campaign has poured millions of ad dollars into issues that resonate with his base. Immigration was the driver. Now, it's impeachment.

Why it matters: This is a stark reflection of Trump's fight-like-hell gambit.

The big picture: It's not just Trump — this is a party-wide effort to cash in.

  • The House and Senate Republican committees are also putting the majority of their digital ad dollars behind impeachment.
  • In ads targeted to his home state of Kentucky, Senate Majority Leader Mitch McConnell, who's up for re-election next year, is running ads that say impeachment will fail "with me as majority leader."

The other side: Democrats continue to run ads about a wider array of topics, including health care, dark money, the Republican leadership and Trump.

Go deeper: Trump's burn-down-the-House plan

Go deeper

1 hour ago - World

One-year anniversary of Beirut blast marked by grief, anger

White roses are seen on portraits of victims of last year's Beirut port blast in the Lebanese capital, as Lebanon marks on August 4, 2021. Photo: Joseph Eid/AFP via Getty Images

Fluctuating between feelings of sadness, grief and anger, Beirut residents on Wednesday marked the one-year anniversary of the port explosion that killed more than 200 people and injured thousands of others.

The big picture: No senior official has been held accountable for the blast, which was caused by a large amount of ammonium nitrate stored unsafely at the port for years, per Reuters.

Kendall Baker, author of Sports
1 hour ago - Sports

The NCAA's summer of change

Illustration: Aïda Amer/Axios

The college sports landscape has changed more this summer than at any other point in history, as the NCAA grapples with new rules and shifting power dynamics.

The state of play: When NCAA competition resumes this fall, everyone involved — from student-athletes and coaches, to universities and fans — will be entering a new world.

Mike Allen, author of AM
2 hours ago - Politics & Policy

Ohio upset's '22 clues

Shontel Brown campaigns with Rep. James Clyburn in Cleveland on July 31. Photo: Michael M. Santiago/Getty Images

An upset in Ohio on Tuesday night is giving moderate, Biden-aligned Democrats momentum vs. the party's vocal left ahead of next year's midterms.

Driving the news: In a special primary for U.S. House in the Cleveland area, Cuyahoga County Council member Shontel Brown pulled out a surprise victory for the Democratic establishment in Cleveland.