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Expand chart
Data: Bully Pulpit Interactive; Table: Axios Visuals

President Trump's campaign has poured millions of ad dollars into issues that resonate with his base. Immigration was the driver. Now, it's impeachment.

Why it matters: This is a stark reflection of Trump's fight-like-hell gambit.

The big picture: It's not just Trump — this is a party-wide effort to cash in.

  • The House and Senate Republican committees are also putting the majority of their digital ad dollars behind impeachment.
  • In ads targeted to his home state of Kentucky, Senate Majority Leader Mitch McConnell, who's up for re-election next year, is running ads that say impeachment will fail "with me as majority leader."

The other side: Democrats continue to run ads about a wider array of topics, including health care, dark money, the Republican leadership and Trump.

Go deeper: Trump's burn-down-the-House plan

Go deeper

40 mins ago - World

Explosions in Tel Aviv and Gaza as Israeli-Palestinian crisis escalates

Israel's Iron Dome aerial defense system intercepts a rocket fired from Gaza over southern Israel. Photo: Menahem Kahana/AFP via Getty

Tel Aviv — The Hamas and Islamic Jihad militant groups fired dozens of rockets from the Gaza Strip toward Tel Aviv and other cities in central Israel on Tuesday night, a new step in the current conflict that is likely to be followed by increased Israeli air strikes in Gaza.

Why it matters: The current crisis began in Jerusalem but has evolved into a military conflict across Israel and Gaza that remains on a path of escalation.

GOP Sen. Ben Sasse to introduce bill offering signing bonuses to new hires

Sen. Ben Sasse. Photo: Samuel Corum/AFP via Getty Images

Sen. Ben Sasse (R-Neb.) plans to introduce legislation this week to grant signing bonuses to new hires, he announced Tuesday.

Why it matters: The bonuses would replace expanded unemployment benefits and are aimed at boosting employment. Sasse called the numbers in the latest jobs report "crummy."

Prosecutor to seek hate crime charges, death penalty in Atlanta shootings

In Hopkinton, Mass., the Rally & Run To Stop Asian Hate is held to show solidarity in the wake of deadly Atlanta shootings and to mourn the loss of eight lives including six Asian women. Photo: Jonathan Wiggs/The Boston Globe via Getty Images

Prosecutors unveiled murder charges against the white man accused of shooting and killing eight people, six of whom were Asian women, at Atlanta-area spas,.AP reports.

Driving the news: A prosecutor filed notice that she plans to seek hate crime charges and the death penalty in the case.