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Data: Bully Pulpit Interactive; Table: Axios Visuals

President Trump's campaign has poured millions of ad dollars into issues that resonate with his base. Immigration was the driver. Now, it's impeachment.

Why it matters: This is a stark reflection of Trump's fight-like-hell gambit.

The big picture: It's not just Trump — this is a party-wide effort to cash in.

  • The House and Senate Republican committees are also putting the majority of their digital ad dollars behind impeachment.
  • In ads targeted to his home state of Kentucky, Senate Majority Leader Mitch McConnell, who's up for re-election next year, is running ads that say impeachment will fail "with me as majority leader."

The other side: Democrats continue to run ads about a wider array of topics, including health care, dark money, the Republican leadership and Trump.

Go deeper: Trump's burn-down-the-House plan

Go deeper

Updated 11 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 9:30 p.m. ET: 32,746,147 — Total deaths: 991,678 — Total recoveries: 22,588,064Map.
  2. U.S.: Total confirmed cases as of 9:30 p.m. ET: 7,007,450 — Total deaths: 204,486 — Total recoveries: 2,750,459 — Total tests: 100,492,536Map.
  3. States: New York daily cases top 1,000 for first time since June — U.S. reports over 55,000 new coronavirus cases.
  4. Health: The long-term pain of the mental health pandemicFewer than 10% of Americans have coronavirus antibodies.
  5. Business: Millions start new businesses in time of coronavirus.
  6. Education: Summer college enrollment offers a glimpse of COVID-19's effect.
Updated 4 hours ago - Politics & Policy

What they're saying: Trump nominates Amy Coney Barrett for Supreme Court

Judge Amy Coney Barrett in the Rose Garden of the White House on Sept. 26. Photo: Oliver Douliery/AFP via Getty Images

Democratic and Republican lawmakers along with other leading political figures reacted to President Trump's Saturday afternoon nomination of federal appeals court Judge Amy Coney Barrett to succeed Justice Ruth Bader Ginsburg on the Supreme Court.

What they're saying: "President Trump could not have made a better decision," Senate Majority Leader Mitch McConnell said in a statement. "Judge Amy Coney Barrett is an exceptionally impressive jurist and an exceedingly well-qualified nominee to the Supreme Court of the United States."

Amy Coney Barrett: "Should I be confirmed, I will be mindful of who came before me"

Trump introduces Amy Coney Barrett as nominee to replace Ruth Bader Ginsburg. Photo: Olivier Douleiry/Getty Images

In speaking after President Trump announced her as the Supreme Court nominee to replaced Ruth Bader Ginsburg, Circuit Court Judge Amy Coney Barrett said on Saturday she will be "mindful" of those who came before her on the court if confirmed.

What she's saying: Barrett touched on Ginsburg's legacy, as well as her own judicial philosophy and family values. "I love the United States and I love the United States Constitution," she said. "I'm truly humbled at the prospect of serving on the  Supreme Court."