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President Trump speaking in Bedminster, New Jersey, on Aug. 14. Photo: Jim Watson/AFP via Getty Images

The Trump campaign will launch a four-day digital advertising push during the Democratic National Convention, the New York Times reports.

Why it matters: "It’s an attempt to be as digitally ubiquitous as possible during a nearly all-digital convention, and the Trump campaign will be tailoring its message to a direct attack on the Democratic platform as a far-left manifestation of a Republican’s worst fears," the Times writes.

The state of play: A national campaign ad will run atop YouTube for 96 hours starting Tuesday, the second day of the Democratic convention.

  • Banners will also cover home pages of the Wall Street Journal, the Washington Post and FoxNews.com, along with "unskippable" ads in swing states on Hulu, according to the Times. The total cost could top $10 million.

Campaign officials told the Times they were able to buy the ads because Democrats moved their original convention date and did not purchase slots for the new dates.

The other side: “No smoke and mirrors charade can conceal that Donald Trump’s failed leadership has cost over 167,000 Americans their lives and driven the strong economy he inherited from the Obama-Biden Administration into one of the deepest recessions in our history,” Andrew Bates, a spokesperson for the Biden campaign, told the Times.

The big picture: President Trump will take the stage around Scranton, Pennsylvania — Joe Biden's hometown — on the same day that Biden will accept the Democratic nomination for president, Politico reports.

Go deeper: 13 of Biden's former rivals to appear together at Democratic convention

Go deeper

Biden's closing ad campaign

Joe Biden attends a virtual town hall event with Oprah Winfrey at The Queen theater in Delaware. Photo: Drew Angerer/Getty Images

Joe Biden's team is spending tens of millions of dollars on a national digital ad campaign in the final days before Election Day — but highlighting a plethora of voters from Pennsylvania in particular, underscoring how critically important the state is.

Why it matters: Biden's team is betting that COVID-19 is on the ballot, and amplifying the stories of those affected by the pandemic with an emphasis on persuading voters in key battlegrounds to support the former VP.

Oct 28, 2020 - Podcasts

Pete Buttigieg talks Joe Biden's economic plans

Joe Biden has a very different prescription for America's economy than does President Trump. Not just in terms of how to tax and spend, but also in how to approach trading partners like China.

Axios Re:Cap digs into Biden's economic policies and philosophies with former presidential candidate and current Biden campaign surrogate Pete Buttigieg.

Top HHS spokesperson pitched coronavirus ad campaign as "helping the president"

Michael Caputo. Photo: Mark Wilson/Getty Images

In September, Health and Human Services spokesperson Michael Caputo privately pitched one branch of the agency's $250 million coronavirus ad campaign with the theme: "Helping the President will Help the Country," according to documents released by House Democrats on the Oversight Committee on Thursday.

Why it matters: These are the latest documents that suggest the deep politicization of the Trump administration's coronavirus response.