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Trump speaking to reporters in the White House on Thanksgiving. Photo: Erin Schaff - Pool/Getty Images

President Trump is likely to announce he'll run again in 2024, perhaps before this term even ends, sources tell Axios.

Why it matters: Trump has already set in motion two important strategies to stay relevant and freeze out other Republican rivals. 

On Tuesday night, Trump was explicit about his 2024 vow, telling guests at a White House holiday party, as tweeted by CNN's Kaitlan Collins:

  • "It’s been an amazing four years. We are trying to do another four years. Otherwise, I'll see you in four years."

The plan: Trump has made plain he'll fight to keep his ally Ronna McDaniel as head of the RNC, giving him tight control over party HQ.

  • The president has raised $170 million for his "Election Defense Fund" and political operation — of which, the N.Y. Times points out, $125 million+ goes to a PAC that Trump set up in mid-November, Save America, and can be used for future travel and other political activity.

The intrigue: Trump’s 2024 rivals privately tell Axios they assume Trump's power will fade post-White House, giving them hope they can still run.

Reality check: Several allies who talk regularly to Trump told Axios they believe he'll announce for 2024, but ultimately not make the run because of what one Republican close to Trump called "hurdles he has never before experienced."

  • "I think he will have more trouble than he can begin to imagine," the Republican said. "No one is going to let him have a free pass in the primary."
  • "The only question left open is whether the media will give up their addiction to him or not — that will determine a great deal."

When Axios asked if that was a reference more to political trouble, financial trouble or legal trouble, the person replied: "Yes."

  • But announcing would complicate moves by 2024 rivals and would feed Trump his drug — coverage.

The bottom line: Money + machinery = power. 

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Go deeper

The week the Trump show ended

Data: NewsWhip; Chart: Andrew Witherspoon/Axios

Donald Trump was eclipsed in media attention last week by President Biden for the first time since Trump took office, according to viewership data on the internet, on social media and on cable news.

Why it matters: After Trump crowded out nearly every other news figure and topic for five years, momentum of the new administration took hold last week and the former president retreated, partly by choice and partly by being forced off the big platforms.

Ina Fried, author of Login
Updated 1 hour ago - Sports

Transgender weightlifter Laurel Hubbard: "It gets better"

New Zealand weightlifter Laurel Hubbard became the first openly transgender woman to compete in the Olympics. Ina Fried/Axios

Laurel Hubbard, speaking to reporters after becoming the first openly transgender woman to compete in the Olympics, on Tuesday expressed gratitude for the opportunity to compete as an athlete and convince transgender people to work through adversity.

What she's saying: "All I have ever really wanted as an athlete is just to be regarded as an athlete," Hubbard, said in response to a question from Axios. "I suppose the thing I have been so grateful here in Tokyo is just being given those opportunities to just go through life as any other athlete."

Amazon may have violated law in Alabama warehouse vote, NLRB says

The Amazon BHM1 fulfillment center in Bessemer, Alabama. Photo: Patrick T. Fallon/AFP via Getty Images

Amazon warehouse workers in Bessemer, Alabama, should hold a new election to determine whether to unionize with the Retail, Wholesale and Department Store Union, the National Labor Relations Board said in a preliminary finding Monday.

Details: The e-commerce giant may have illegally interfered in a mail-in election tallied in April on whether workers at the plant should unionize, per a statement from an NLRB hearing officer assigned to the case. Amazon said it would appeal any ruling stipulating that a second vote should take place.