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Trump speaking to reporters in the White House on Thanksgiving. Photo: Erin Schaff - Pool/Getty Images

President Trump is likely to announce he'll run again in 2024, perhaps before this term even ends, sources tell Axios.

Why it matters: Trump has already set in motion two important strategies to stay relevant and freeze out other Republican rivals. 

On Tuesday night, Trump was explicit about his 2024 vow, telling guests at a White House holiday party, as tweeted by CNN's Kaitlan Collins:

  • "It’s been an amazing four years. We are trying to do another four years. Otherwise, I'll see you in four years."

The plan: Trump has made plain he'll fight to keep his ally Ronna McDaniel as head of the RNC, giving him tight control over party HQ.

  • The president has raised $170 million for his "Election Defense Fund" and political operation — of which, the N.Y. Times points out, $125 million+ goes to a PAC that Trump set up in mid-November, Save America, and can be used for future travel and other political activity.

The intrigue: Trump’s 2024 rivals privately tell Axios they assume Trump's power will fade post-White House, giving them hope they can still run.

Reality check: Several allies who talk regularly to Trump told Axios they believe he'll announce for 2024, but ultimately not make the run because of what one Republican close to Trump called "hurdles he has never before experienced."

  • "I think he will have more trouble than he can begin to imagine," the Republican said. "No one is going to let him have a free pass in the primary."
  • "The only question left open is whether the media will give up their addiction to him or not — that will determine a great deal."

When Axios asked if that was a reference more to political trouble, financial trouble or legal trouble, the person replied: "Yes."

  • But announcing would complicate moves by 2024 rivals and would feed Trump his drug — coverage.

The bottom line: Money + machinery = power. 

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Go deeper

The week the Trump show ended

Data: NewsWhip; Chart: Andrew Witherspoon/Axios

Donald Trump was eclipsed in media attention last week by President Biden for the first time since Trump took office, according to viewership data on the internet, on social media and on cable news.

Why it matters: After Trump crowded out nearly every other news figure and topic for five years, momentum of the new administration took hold last week and the former president retreated, partly by choice and partly by being forced off the big platforms.

Read: Former Vice President Walter Mondale's last message

Photo courtesy of Mondale.

Former Vice President Walter Mondale wrote a farewell letter to his staff, sent upon his death on Monday, thanking them for years working together.

Dear Team,

Well my time has come. I am eager to rejoin Joan and Eleanor. Before I Go I wanted to let you know how much you mean to me. Never has a public servant had a better group of people working at their side!

Together we have accomplished so much and I know you will keep up the good fight.

Joe in the White House certainly helps.

I always knew it would be okay if I arrived some place and was greeted by one of you!

My best to all of you!

Fritz

Former Vice President Walter Mondale dies at 93

Walter Mondale, left, with former President Jimmy Carter in Jan. 2018 at the McNamara Alumni Center on the University of Minnesota's campus in Minneapolis. Photo: Anthony Souffle/Star Tribune via Getty Images

Walter Mondale, who transformed the role of U.S. vice president while serving under Jimmy Carter and was the Democratic nominee for president in 1984, died Monday at 93, according to a family spokesperson.

The big picture: President Biden, who was mentored by Mondale through the years, said in 2015 that the former vice president gave him a "roadmap" to successfully take on the job.