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Trump speaking to reporters in the White House on Thanksgiving. Photo: Erin Schaff - Pool/Getty Images

President Trump is likely to announce he'll run again in 2024, perhaps before this term even ends, sources tell Axios.

Why it matters: Trump has already set in motion two important strategies to stay relevant and freeze out other Republican rivals. 

On Tuesday night, Trump was explicit about his 2024 vow, telling guests at a White House holiday party, as tweeted by CNN's Kaitlan Collins:

  • "It’s been an amazing four years. We are trying to do another four years. Otherwise, I'll see you in four years."

The plan: Trump has made plain he'll fight to keep his ally Ronna McDaniel as head of the RNC, giving him tight control over party HQ.

  • The president has raised $170 million for his "Election Defense Fund" and political operation — of which, the N.Y. Times points out, $125 million+ goes to a PAC that Trump set up in mid-November, Save America, and can be used for future travel and other political activity.

The intrigue: Trump’s 2024 rivals privately tell Axios they assume Trump's power will fade post-White House, giving them hope they can still run.

Reality check: Several allies who talk regularly to Trump told Axios they believe he'll announce for 2024, but ultimately not make the run because of what one Republican close to Trump called "hurdles he has never before experienced."

  • "I think he will have more trouble than he can begin to imagine," the Republican said. "No one is going to let him have a free pass in the primary."
  • "The only question left open is whether the media will give up their addiction to him or not — that will determine a great deal."

When Axios asked if that was a reference more to political trouble, financial trouble or legal trouble, the person replied: "Yes."

  • But announcing would complicate moves by 2024 rivals and would feed Trump his drug — coverage.

The bottom line: Money + machinery = power. 

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Go deeper

The week the Trump show ended

Data: NewsWhip; Chart: Andrew Witherspoon/Axios

Donald Trump was eclipsed in media attention last week by President Biden for the first time since Trump took office, according to viewership data on the internet, on social media and on cable news.

Why it matters: After Trump crowded out nearly every other news figure and topic for five years, momentum of the new administration took hold last week and the former president retreated, partly by choice and partly by being forced off the big platforms.

45 million Americans under winter storm watches near New England

Computer model projection showing the winds moving around the powerful East Coast storm on Saturday Jan. 29, 2022. Image: https://earth.nullschool.net

, Nearly 45 million Americans are under winter weather alerts and warnings from North Carolina to northeastern Maine, as a major winter storm threatens the region.

Why it matters: It is predicted to be the biggest blizzard since 2018 to strike the Northeast with more than 2 feet of snow possible in parts of eastern Massachusetts, according to the National Weather Service.

53 mins ago - World

Australian PM pledges $700M for climate change-threatened Great Barrier reef

A green sea turtle is flourishing among the corals at Lady Elliot island in Australia's Great Barrier Reef. Photo: Jonas Gratzer/LightRocket via Getty Images

Australian Prime Minister Scott Morrison announced Friday a AU$1 billion ($703 million) investment plan for the Great Barrier Reef.

Why it matters: The nine-year plan for projects including water quality improvement, reef conservation and supporting some 64,000 tourism jobs comes months ahead of this year's federal election. It has been criticized by scientists and environmental groups for failing to tackle climate change.