Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

President Donald Trump speaks at a roundtable on the economy and tax reform at Nuss Trucking and Equipment on April 15, 2019 in Burnsville, Minnesota. Photo: Adam Bettcher/Getty Images

The Trump campaign is spending nearly half (44%) of its Facebook ad budget to target users who are over 65 years old, as opposed to Democratic candidates who are only spending 27% of their budget on that demographic, according to data given to Axios exclusively from Bully Pulpit Interactive. 

Why it matters: In the wake of huge 2018 Democratic gains among young voters, older voters will be even more critical to Trump's strategy in 2020. 

Expand chart
Adapted from a Bully Pulpit Interactive chart; Chart: Axios Visuals
"We assume Trump is making a huge play to hold an advantage he had in 2016 with older white voters. This follows the public statements from the campaign manager that they plan to target and reach all of their voters online, not just cultivate small-dollar donors."
— Ben Coffey Clark, partner at Bully Pulpit Interactive

Between the lines: Other data points pulled from the Facebook ad archive show that the President is using most of those ads targeted towards older people to talk about immigration. 

  • Trump is using nativist language around immigrants in 54% of his ads, according to BPI. So far Democrats have not responded in kind on the topic of immigration and are focused on fundraising and other policy issues.
  • "The one thing the Trump campaign has proven time and again is that they follow the results and optimize for outcomes and not the general consensus," says Zac Moffatt, CEO and founder of public affairs firm Targeted Victory, which specializes in corporate and conservative issue campaigns and causes.

How it works: Facebook opened up its ad archive API (application programming interface) for the first time in March in a way that makes it possible to glean insights about a campaign's targeting and messaging strategy. Previously, spend dynamics were available, as was ad creative, but this level of granularity around ad targeting was not. 

By the numbers: In total, the Trump campaign is only targeting voters 18-35 with 4.3% of his total ad budget. 

  • Unsurprisingly, Democrats Tusli Gabbard, Bernie Sanders and Beto O'Rourke are doubling down on young people, spending almost four times as much as Trump to reach those voters.
  • Both Democrats and Trump are targeting middle-aged people, ages 34-65 roughly, at the same percentage of total spend. 

Be smart: The Facebook algorithm will usually optimize ads towards younger voters who are easier to reach, which reinforces The Trump campaign's commitment to consolidate its base with older voters.

The big picture: Multiple studies released over the past year suggest that Facebook usage on the core app is tilting much older, as younger users flock to apps like TikTok and Facebook-owned Instagram.

  • Traditionally, campaigns have been able to target older viewers mostly via national TV buys or direct mailings. This data shows that the Trump campaign sees an opportunity to target them digitally too.

Go deeper

House sends anti-Asian hate crimes bill to Biden's desk

Asian Coalition of Massachusetts organizer Fiona Phie takes a moment of silence after placing an offering among flowers, candles and incense to honor those who have experienced violent anti-Asian hate crimes. Photo: Erin Clark/The Boston Globe via Getty Images

The House voted 364 to 62 on Tuesday to pass the COVID-19 Hate Crimes Act and send it to President Biden's desk, who has said he will sign the measure into law.

Why it matters: Introduced by Rep. Grace Meng (D-N.Y.), the bill is Congress' first substantial effort to address the rise of anti-Asian hate this past year, which has included stabbings, sexual assault and elder abuse.

Feds investigating alleged scheme to illegally finance Collins’ re-election bid

Sen. Susan Collins. Photo: SARAH SILBIGER / Getty Images

The FBI is investigating what it describes as a massive scheme to illegally finance Sen. Susan Collins' 2020 reelection bid, Axios has learned.

What's happening: A recently unsealed search warrant application shows the FBI believes a Hawaii defense contractor illegally funneled $150,000 to a pro-Collins super PAC and reimbursed family members' donations to Collins' campaign. There's no indication that Collins or her team were aware of any of it.

Mapped: Confederate monuments over time

Data: Southern Poverty Law Center; Note: There are some monuments with unknown dedication dates and they are not represented in the bar chart; Map: Michelle McGhee/Axios