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​Trump 101: Trump tweets — backfire and blanks

Lazaro Gamio / Axios

When President-elect Trump was preparing to move to the White House, some of his aides and security experts conspired to impose more guardrails on his raw, prolific tweeting.

"They tried everything in the book," a top campaign official recalled. Some members of Trump's inner circle feared that what was an undeniable asset during the campaign — the power of authentic, direct communication — might become a mixed blessing as the leader of the free world.

How right they were. Trump has continued tweeting just as before, and the result has been a dilution of the impact — a bit of a "boy who cried wolf" effect. As an example, a former aide cited Trump's repeat this week of his "change libel laws?" crusade. The tweet got little attention.