Trump 101: The producer of his own epic film - Axios
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Trump 101: The producer of his own epic film

President Trump doesn't view life through the lens that most people do. In ways small and sweeping, he sees himself as The Producer, conducting The Trump show, on and off stage.

This is the man who noted the movie-like awesomeness of Marine One taking off on Inauguration Day, moved a lamp that might mess up photos of himself with British Prime Minister Theresa May, and scolded his press secretary for not wearing a stark suit that pops on TV.

This is the man who was captivated by watching coverage of himself while flying between campaign stops. Aides quit trying to show him tapes of previous debates while getting ready for the next one, because he would only focus on himself — and always applauded what he saw. Chuck Todd, moderator of "Meet The Press," noted that Trump used to replay his appearances on the Sunday shows — without sound — like a quarterback reviewing game film. "He's a very visual guy," Todd said on a Politico podcast. "He thinks this way. And look, it's an important insight in just understanding him."

This is also the man who, when picking his Cabinet, was obsessed with whether a candidate "looked the part." Mitt Romney looked like a secretary of State, so his stock rose. He went with the more commanding Rex Tillerson. Gary Cohn, Trump's swaggering economic adviser, was an instant hit because he carried himself like someone to reckon with, aides told us.

Trump remarked to aides how short retired Gen. David Petraeus was, but was smitten with the John Wayne strut of "The Generals" he wound up picking — especially retired Gen.James Mattis (stage name: "Mad Dog"). A witness recalled Trump being introduced at a campaign to a veteran of the International Space Station, who resembled a young John Glenn. Trump exclaimed: "You LOOK like an astronaut!"

Let's be honest: Trump's gut on what sells on stage often works. He knew instinctively how to to appeal to the celebrity- tabloids in the '80s, sell America on "The Apprentice," starring him, beginning in 2004, and own the national and world stage for most of 2015, all of 2016, and at least the next four years.

His obsession with optics, style and TV glam are central to his being. Here are some gems we picked up reporting this:

  • Trump judges men's appearances as much as women's. A source who's worked with Trump explains: "If you're going to be a public person for him, whether it's a lawyer or representing him in meetings, then you need to have a certain look. That look —at least for any male — you have to be sharply dressed. Preferably, I would say, solid colors. … You should have a good physical demeanor, good stature, hair well groomed."
  • Trump pays close attention to ties. Says a source who has worked with Trump: "You're always supposed to wear a tie. If it's not a Trump tie, you can get away with Brooks Brothers. But I'd suggest Armani." Trump prefers wider, traditional ties, this source says. Regarding Trump's rakish policy adviser Stephen Miller, the source adds: "I've always been surprised about how Stephen Miller survives with those thin ties."
  • Trump likes the women who work for him "to dress like women," says a source who worked on Trump's campaign. "Even if you're in jeans, you need to look neat and orderly." We hear that women who worked in Trump's campaign field offices — folks who spend more time knocking on doors than attending glitzy events — felt pressure to wear dresses to impress Trump.
  • Staff knew Trump would be hacked off at press secretary Sean Spicer for not dressing fancy enough for his first briefing-room appearance. "It'd be one thing to wear a pinstripe that fit him perfectly," said one person who has spent a lot of time with Trump. "But, it was like, he had a gap in his collar. I was like, 'Oh God, he's going to get reamed.'"
    • "I was getting text messages: Can you believe what he's wearing?" the person continued. "Four people texted me, because we know the boss. … Trump is very much about: Present yourself in the best light. If you're going to represent him, even more so." Spicer seems to have learnt his lesson. Since then, he's only appeared in well-tailored dark suits, coupled with perfectly knotted ties.
  • One exception: Steve Bannon, who wouldn't be caught dead in Armani and has been photographed in the Oval Office without a tie, gets a pass. A source explains: "Steve is Steve ... He's cavalier almost about what he wears."

Why this matters: Over many years at "The Apprentice," Trump perfected the image of a decisive boss — a successful, brutal, but sometimes charming, authoritarian. Trump's mastery of imagery — particularly through television — is perhaps, more than any other factor, the reason he's the current occupant of the Oval Office.

It's also why he was so effective connecting with his audience and winning free media coverage. Whatever ideas his aides may have up their sleeves, Trump is always going to want to be The Producer and the popular leading man of the Trump Show.

It's not the polls. It's the ratings.
— President Donald J. Trump

Previously, on Trump 101:

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WhatsApp adds Snapchat-like features

WhatsaApp

WhatsApp, the Facebook-owned messaging service that dominates the messaging app market globally, is adding a photo and video sharing capability within their status feature that mimics that of Snapchat and Instagram Stories. Users will have the ability to annotate photos and videos with emojis, text, etc. and photos and videos will expire from users' statuses after 24 hours.

Why it matters: This is just the latest of steps Facebook has taken to mimic Snapchat-like features on its apps. They've already introduced similar features for Facebook Messenger and Instagram. While Facebook has spent the past year adding Snapchat-like product features, Snapchat has spent the past year adding Facebook-like measurement and audience targeting-features.

What we're watching: Mark Zuckerberg's $19 billion bet on WhatsApp in 2014 was based largely on WhatsApp's incredible reach in emerging markets. But in addition to the growth opportunity, the acquisition also gives Facebook the opportunity to experiment with unique new features with lots of users, before potentially integrating them into other Facebook-owned apps. In January WhatsApp announced it was testing the ability to temporarily track friends' locations and the ability to recall sent messages that haven't been viewed yet.

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Trump picks McMaster to replace Flynn

AP Photo/Susan Walsh

Trump told reporters today that Lt. Gen. H.R. McMaster will be taking over as national security advisor. He's replacing Michael Flynn who stepped down after controversy surrounding Russia ties. Trump called McMaster "a man of tremendous talent and tremendous experience."

Who is McMaster? Tom Ricks of Foreign Policy, who says he's known McMaster since he was a major, wrote before the announcement that he's "smart, energetic, and tough" and has good combat experience. Ricks also identifies the key challenge facing McMaster: "To do the job right, McMaster needs to bring in his own people. And it remains unclear if he can get that." Ricks says most people he talked to who have worked for McMaster would follow him into the Trump White House.

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Snapchat sells Spectacles online

Snap Inc.

Snapchat spectacles now available for purchase online.

Spectacles are smartphone-connected glasses that take Snapchats — up-to 10-second videos or stills — with the click of a button. Previously, the glasses were only available for purchase at pop-up vending machines in New York and California, where lines were long and the allure was strong. Now, Snap Inc. is making their glasses available to all consumers for $130 USD.

Why it matters: In its S-1 filing with the New York Stock Exchange, Snapchat calls itself a "camera company" instead of a social media app or a messaging service. This is critical in understanding how Snapchat plans to monetize its reach and technology, which investors are monitoring closely ahead of its IPO. In its S-1 filing, Snapchat noted that Spectacles have not initially generated any revenue. While Snapchat makes the majority of its money from advertising now, opening up sales for its new camera now signals that Snap Inc. sees camera technology and sales as a lucrative business model in the future.

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Russia's UN ambassador dies in NYC

John Minchillo / AP

The Russian foreign ministry says Vitaly Churkin, its ambassador to the United Nations, has died in New York City. He was 64. Russia did not offer details on his death, but said in a statement:

A prominent Russian diplomat has passed away while at work. We'd like to express our sincere condolences to Vitaly Churkin's family — Russian Foreign Ministry
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Not invited to administration Obamacare meeting: Treasury

(Carolyn Kaster / AP)

Members of the Trump administration got together on Sunday to talk about President Trump's plan to repeal and replace Obamacare — but a photo tweeted by White House chief of staff Reince Priebus doesn't show any Treasury Department officials at the table, despite the likelihood that the plan will involve big tax changes.

At the table were many members of the president's health care and policy teams, including Department of Health and Human Services Secretary Tom Price, yet-to-be confirmed Centers for Medicare and Medicaid Services head Seema Verma, and White House aide Stephen Miller.

But no one from the Treasury Department was there, and a source who heard about the snub from a White House economic adviser said the department feels shut out of the process. A White House spokesperson responded that while Treasury Secretary Steven Mnuchin "wasn't in attendance at this particular meeting, he is absolutely involved in the discussion of how best to repeal and replace Obamacare."

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The growing fight to save local newsrooms

Non-profits and media distribution companies are stepping in to support local newsrooms as they navigate the chaotic news cycle of the new administration and the rapidly-changing digital news environment.

The non-profits

Poynter is dedicating a reporter to cover the transformation of local and regional journalism full-time, in addition to launching a weekly newsletter. The Knight-Lenfest Newsroom Initiative made a $5 million investment to continue a program that helps local papers transform their newsrooms to support digital storytelling. Local News Lab relaunched its site to include updated guidebooks to help local newsrooms survive the transition into the digital age. MuckRock started a Slack channel in January to help journalists all over the country, including 50% local news reporters, better cover the Trump Administration.

The platforms

Facebook finally took its initiative to reach out to local journalists to the road, hosting around 70 print and broadcast reporters — mostly from Texas — for a Dallas forum about best practices and the future of news. The move is part of the Facebook Journalism Project. Google introduced a local news source tag in May that algorithmically favors local sources in users' feeds. The tag labels stories that are reported first-hand by local sources.
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10 Axios stories to get you caught up on last week

Lazaro Gamio / Axios

Use the holiday to get caught up on last week.
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Yes, your commute is really that awful

Julie Jacobson / AP

Reuters flags the latest Global Traffic Scorecard from INRIX Inc, a traffic data company based in Washington state. It found that 5 of the 10 most congested cities globally are in the U.S., and that drivers waste an average of $1,200 a year in lost fuel and time sitting in traffic jams.

The five worst U.S. offenders: Los Angeles, New York City, San Francisco, Atlanta and Miami.

The worst road: The Cross Bronx Expressway in New York City.

But at least you're not in Bogota or Moscow: Drivers in those two cities deal with the worst traffic in the world, when you break it down by the percentage of time spent in traffic jams compared to total drive time.