Trump 101: The producer of his own epic film - Axios
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Trump 101: The producer of his own epic film

President Trump doesn't view life through the lens that most people do. In ways small and sweeping, he sees himself as The Producer, conducting The Trump show, on and off stage.

This is the man who noted the movie-like awesomeness of Marine One taking off on Inauguration Day, moved a lamp that might mess up photos of himself with British Prime Minister Theresa May, and scolded his press secretary for not wearing a stark suit that pops on TV.

This is the man who was captivated by watching coverage of himself while flying between campaign stops. Aides quit trying to show him tapes of previous debates while getting ready for the next one, because he would only focus on himself — and always applauded what he saw. Chuck Todd, moderator of "Meet The Press," noted that Trump used to replay his appearances on the Sunday shows — without sound — like a quarterback reviewing game film. "He's a very visual guy," Todd said on a Politico podcast. "He thinks this way. And look, it's an important insight in just understanding him."

This is also the man who, when picking his Cabinet, was obsessed with whether a candidate "looked the part." Mitt Romney looked like a secretary of State, so his stock rose. He went with the more commanding Rex Tillerson. Gary Cohn, Trump's swaggering economic adviser, was an instant hit because he carried himself like someone to reckon with, aides told us.

Trump remarked to aides how short retired Gen. David Petraeus was, but was smitten with the John Wayne strut of "The Generals" he wound up picking — especially retired Gen.James Mattis (stage name: "Mad Dog"). A witness recalled Trump being introduced at a campaign to a veteran of the International Space Station, who resembled a young John Glenn. Trump exclaimed: "You LOOK like an astronaut!"

Let's be honest: Trump's gut on what sells on stage often works. He knew instinctively how to to appeal to the celebrity- tabloids in the '80s, sell America on "The Apprentice," starring him, beginning in 2004, and own the national and world stage for most of 2015, all of 2016, and at least the next four years.

His obsession with optics, style and TV glam are central to his being. Here are some gems we picked up reporting this:

  • Trump judges men's appearances as much as women's. A source who's worked with Trump explains: "If you're going to be a public person for him, whether it's a lawyer or representing him in meetings, then you need to have a certain look. That look —at least for any male — you have to be sharply dressed. Preferably, I would say, solid colors. … You should have a good physical demeanor, good stature, hair well groomed."
  • Trump pays close attention to ties. Says a source who has worked with Trump: "You're always supposed to wear a tie. If it's not a Trump tie, you can get away with Brooks Brothers. But I'd suggest Armani." Trump prefers wider, traditional ties, this source says. Regarding Trump's rakish policy adviser Stephen Miller, the source adds: "I've always been surprised about how Stephen Miller survives with those thin ties."
  • Trump likes the women who work for him "to dress like women," says a source who worked on Trump's campaign. "Even if you're in jeans, you need to look neat and orderly." We hear that women who worked in Trump's campaign field offices — folks who spend more time knocking on doors than attending glitzy events — felt pressure to wear dresses to impress Trump.
  • Staff knew Trump would be hacked off at press secretary Sean Spicer for not dressing fancy enough for his first briefing-room appearance. "It'd be one thing to wear a pinstripe that fit him perfectly," said one person who has spent a lot of time with Trump. "But, it was like, he had a gap in his collar. I was like, 'Oh God, he's going to get reamed.'"
    • "I was getting text messages: Can you believe what he's wearing?" the person continued. "Four people texted me, because we know the boss. … Trump is very much about: Present yourself in the best light. If you're going to represent him, even more so." Spicer seems to have learnt his lesson. Since then, he's only appeared in well-tailored dark suits, coupled with perfectly knotted ties.
  • One exception: Steve Bannon, who wouldn't be caught dead in Armani and has been photographed in the Oval Office without a tie, gets a pass. A source explains: "Steve is Steve ... He's cavalier almost about what he wears."

Why this matters: Over many years at "The Apprentice," Trump perfected the image of a decisive boss — a successful, brutal, but sometimes charming, authoritarian. Trump's mastery of imagery — particularly through television — is perhaps, more than any other factor, the reason he's the current occupant of the Oval Office.

It's also why he was so effective connecting with his audience and winning free media coverage. Whatever ideas his aides may have up their sleeves, Trump is always going to want to be The Producer and the popular leading man of the Trump Show.

It's not the polls. It's the ratings.
— President Donald J. Trump

Previously, on Trump 101:

Featured

New Trumpcare amendment would require states to define essential health benefits

(Alex Brandon / AP)

A final amendment to the American Health Care Act was introduced Thursday night by the authors of the legislation, a last-minute attempt to win conservatives over by requiring states to define what services insurers must offer enrollees.

Here's what's in the amendment, which will be voted on in the Rules Committee tomorrow before the bill heads to the House floor for a final vote:

  • Beginning in 2018, states will determine essential health benefits. There are currently 10 federal ones under Obamacare, which apply to the individual and small group markets.
  • The repeal of the Medicare payroll tax on high earners would be delayed until 2023.
  • The original bill's Patient and State Stability Fund would get an extra $15 billion to be used for maternity coverage and newborn care, as well as mental health and substance abuse disorder treatment.
Featured

Apple says flaws in latest WikiLeaks disclosure are all old

Mike Deerkoski / Flickr cc

Although much was made about a new batch of iPhone and MacBook flaws disclosed by WikiLeaks on Thursday, Apple says the issues appear to all be old, since-fixed vulnerabilities.

"We have preliminarily assessed the Wikileaks disclosures from this morning," Apple said in a statement to Axios. "Based on our initial analysis, the alleged iPhone vulnerability affected iPhone 3G only and was fixed in 2009 when iPhone 3GS was released. Additionally, our preliminary assessment shows the alleged Mac vulnerabilities were previously fixed in all Macs launched after 2013."
Apple added that it has "not negotiated with Wikileaks for any information."

We have given them instructions to submit any information they wish through our normal process under our standard terms. Thus far, we have not received any information from them that isn't in the public domain. We are tireless defenders of our users' security and privacy, but we do not condone theft or coordinate with those that threaten to harm our users.
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Trump orders tougher Visa screenings

J. Scott Applewhite / AP

President Trump is ordering tougher screenings for Visa applicants as part of his "extreme vetting" policy. Last week Secretary of State Rex Tillerson sent four cables to U.S. embassies and consular officials demanding scrutiny be tightened up, as originally reported by Reuters.

The new rules don't apply to 38 countries who can be admitted using the visa waiver program, including Australia, New Zealand, Japan, South Korea, and most of Europe.

Profiling and delays: This will include "mandatory social media check" if an applicant has been in a territory controlled by ISIS. Such checks are rarely done at present, former officials told Reuters. Consular officials and immigration experts told the NYT this will make it much more common to be denied a Visa to the U.S. and they fear this might lead to profiling based on nationality. It will likely also extend Visa review times.

Context: The cables were issued to complement the travel ban that was upended by a court in Hawaii, but some provisions were remedied to abide by the temporary restraining order. Namely, questions specifically aimed at applicants from the six countries listed in the ban were rescinded.
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Trump's ultimatum: If vote fails, Obamacare stays

AP

Budget Director Mick Mulvaney has just laid down a gauntlet to House Republicans on behalf of President Trump: pass this bill, or Obamacare remains in place.

Members of the conservative Freedom Caucus want more concessions but, according to Mulvaney, Trump will not negotiate further.

The president demanded a vote tomorrow, and now it appears he will get it. He is all but daring Republicans to vote no.

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Twitter is weighing whether to build a paid version of TweetDeck

Richard Drew / AP

Twitter is considering whether to build premium software geared toward power users of its service.

The company already owns TweetDeck, a program geared toward those who juggle multiple Twitter accounts and spend a lot of time on the social media service. A paid version could offer extra features and bypass advertising.

Andrew Tavani, managing editor of Women in the World, first spotted a message from Twitter about the potential service.



Still pondering: It appears the idea is still in the early stages and Twitter hasn't decided if it'll build this. "We're conducting a survey to assess the interest in a new, more enhanced version of TweetDeck," a Twitter spokesperson told Axios, adding that Twitter is "exploring several ways to make TweetDeck even more valuable for professionals."

Why it matters: Twitter acquired TweetDeck in 2011 from developer Iain Dodsworth, but hasn't done much with it since as far as expanding features and capabilities. This could be a welcome option for users for whom Twitter is a critical part of doing their job.

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Here are the AHCA changes demanded by the Freedom Caucus

Alex Brandon / AP

The key changes to the Republican health care bill demanded by the conservative Freedom Caucus:

  • A repeal of ACA's Essential Health Benefits (like emergency or maternity treatment) guaranteed under Obamacare
  • An elimination of the "single risk pool," which prevents insurers from splitting the market into healthy and sick groups
  • An elimination of rating restrictions, which allow insurers to base premiums only on age, area, tobacco use and family vs individual plan
  • A repeal on lifetime or annual limits
  • A reversal of standard documentation mandates, which make it easier to compare insurance plans
  • A reversal on Medical Loss Ratio standards, which force large insurers spend at least 85% of premiums on claims

Why it matters: These changes would appease the Freedom Caucus, but could see moderates abandon the bill.

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Fox News: GOP expects 'smoking gun' proving Obama admin spied on Trump

Jack Gruber / AP

Republicans in Congress are expecting a "smoking gun" showing the Obama administration intentionally spied on Trump associates, and possibly Trump himself, Fox News reports:

The intelligence is said to leave no doubt the Obama administration, in its closing days, was using the cover of legitimate surveillance on foreign targets to spy on President-elect Trump, sources said.

A source told Fox that the surveillance left a "paper trail" indicating there was "no other plausible purpose... than to damage the incoming Trump administration." No, Trump Tower wasn't bugged, as POTUS claimed, but if the report is accurate his transition team was targeted for surveillance.

What's next: Fox says the House Intelligence Committee expects to receive the evidence this week. Trump said he felt "somewhat" vindicated by Devin Nunes' statements yesterday about "incidental" surveillance of Trump's communications. Expect him to be less restrained if this report proves accurate.




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Marketo apologizes after video promo for its conference panned as sexist

Marketo, which specializes in helping companies promote themselves, apologized Thursday after one of its own promotions fell flat.

The ad, promoting an upcoming Marketo conference, featured a ditzy female newscaster and the company's male CEO, Steve Lucas. Marketo told Axios the ad, which was roundly criticized on Twitter, has been pulled down.

We sincerely apologize for the offense we caused with what was intended to be a light-hearted promotion for Marketing Nation Summit. The video was created to promote the conference, playing off our theme of engagement. Marketo has always had a steadfast commitment to championing diversity and empowering female leaders in technology and beyond.
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Theranos offers shares to investors if they promise not to sue

Theranos

Theranos, the embattled blood-testing company, plans to offer additional shares to existing investors if they agree not to sue the company, according to a report from the Wall Street Journal citing anonymous sources. Theranos reportedly only has $200 million in cash left, but is already facing multiple lawsuits, including from former partner Walgreens and investor Partner Fund Management.

The deal: The shares would come from founder and CEO Elizabeth Holmes' personal stake in the company, which would result in her losing her majority ownership. According to the Journal, early investors aren't included in the deal, and weren't even informed of it.

Murdoch exit: Theranos has reportedly agreed to buy back the stake Rupert Murdoch, the executive chairman of News Corp. and 21st Century Fox, purchased for $125 million in 2015.

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Valeant's ousted CEO made $72.5 million in 2016

Manuel Balce Ceneta / AP

Michael Pearson, former CEO of Valeant Pharmaceuticals, cashed in $72.5 million worth of stock and severance pay in 2016 even as he and the drug company were under federal investigation for accounting fraud and a billing scheme tied to a specialty pharmacy it secretly owned.

Pearson took home $60.5 million in stock and the rest in severance pay and other benefits, Valeant disclosed Thursday to the Securities and Exchange Commission. He also still used Valeant's corporate jet. Joseph Papa replaced Pearson last year, and Papa earned $62.7 million even though Valeant remains mired in trouble.

Valeant's stock has cratered since the middle of 2015, and it has become a pariah in the pharmaceutical industry. Pearson led Valeant since 2008, building the company up on the controversial practice of acquiring drugs and jacking up the prices.