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President Trump doesn't view life through the lens that most people do. In ways small and sweeping, he sees himself as The Producer, conducting The Trump show, on and off stage.

This is the man who noted the movie-like awesomeness of Marine One taking off on Inauguration Day, moved a lamp that might mess up photos of himself with British Prime Minister Theresa May, and scolded his press secretary for not wearing a stark suit that pops on TV.

This is the man who was captivated by watching coverage of himself while flying between campaign stops. Aides quit trying to show him tapes of previous debates while getting ready for the next one, because he would only focus on himself — and always applauded what he saw. Chuck Todd, moderator of "Meet The Press," noted that Trump used to replay his appearances on the Sunday shows — without sound — like a quarterback reviewing game film. "He's a very visual guy," Todd said on a Politico podcast. "He thinks this way. And look, it's an important insight in just understanding him."

This is also the man who, when picking his Cabinet, was obsessed with whether a candidate "looked the part." Mitt Romney looked like a secretary of State, so his stock rose. He went with the more commanding Rex Tillerson. Gary Cohn, Trump's swaggering economic adviser, was an instant hit because he carried himself like someone to reckon with, aides told us.

Trump remarked to aides how short retired Gen. David Petraeus was, but was smitten with the John Wayne strut of "The Generals" he wound up picking — especially retired Gen.James Mattis (stage name: "Mad Dog"). A witness recalled Trump being introduced at a campaign to a veteran of the International Space Station, who resembled a young John Glenn. Trump exclaimed: "You LOOK like an astronaut!"

Let's be honest: Trump's gut on what sells on stage often works. He knew instinctively how to to appeal to the celebrity- tabloids in the '80s, sell America on "The Apprentice," starring him, beginning in 2004, and own the national and world stage for most of 2015, all of 2016, and at least the next four years.

His obsession with optics, style and TV glam are central to his being. Here are some gems we picked up reporting this:

  • Trump judges men's appearances as much as women's. A source who's worked with Trump explains: "If you're going to be a public person for him, whether it's a lawyer or representing him in meetings, then you need to have a certain look. That look —at least for any male — you have to be sharply dressed. Preferably, I would say, solid colors. … You should have a good physical demeanor, good stature, hair well groomed."
  • Trump pays close attention to ties. Says a source who has worked with Trump: "You're always supposed to wear a tie. If it's not a Trump tie, you can get away with Brooks Brothers. But I'd suggest Armani." Trump prefers wider, traditional ties, this source says. Regarding Trump's rakish policy adviser Stephen Miller, the source adds: "I've always been surprised about how Stephen Miller survives with those thin ties."
  • Trump likes the women who work for him "to dress like women," says a source who worked on Trump's campaign. "Even if you're in jeans, you need to look neat and orderly." We hear that women who worked in Trump's campaign field offices — folks who spend more time knocking on doors than attending glitzy events — felt pressure to wear dresses to impress Trump.
  • Staff knew Trump would be hacked off at press secretary Sean Spicer for not dressing fancy enough for his first briefing-room appearance. "It'd be one thing to wear a pinstripe that fit him perfectly," said one person who has spent a lot of time with Trump. "But, it was like, he had a gap in his collar. I was like, 'Oh God, he's going to get reamed.'" "I was getting text messages: Can you believe what he's wearing?" the person continued. "Four people texted me, because we know the boss. … Trump is very much about: Present yourself in the best light. If you're going to represent him, even more so." Spicer seems to have learnt his lesson. Since then, he's only appeared in well-tailored dark suits, coupled with perfectly knotted ties.
  • One exception: Steve Bannon, who wouldn't be caught dead in Armani and has been photographed in the Oval Office without a tie, gets a pass. A source explains: "Steve is Steve ... He's cavalier almost about what he wears."

Why this matters: Over many years at "The Apprentice," Trump perfected the image of a decisive boss — a successful, brutal, but sometimes charming, authoritarian. Trump's mastery of imagery — particularly through television — is perhaps, more than any other factor, the reason he's the current occupant of the Oval Office.

It's also why he was so effective connecting with his audience and winning free media coverage. Whatever ideas his aides may have up their sleeves, Trump is always going to want to be The Producer and the popular leading man of the Trump Show.

It's not the polls. It's the ratings.
— President Donald J. Trump
Previously, on Trump 101:
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Go deeper

Study: Key Antarctic ice shelf is speeding up its collapse

Pine Island Glacier calves several new icebergs on Feb. 11, 2020, as seen via satellite. Photo: NASA Earth Observatory

The Pine Island Glacier on the West Antarctic Ice Sheet is responsible for more than a quarter of Antarctica's contribution to global sea level rise over the past decades. Now, a new study shows it is more vulnerable to rapid melting than thought, because climate change is weakening its natural braking system.

Why it matters: At stake is the future of a glacier containing about 160 trillion tons of ice, which if it were all to melt into the ocean would cause about 1.6 feet of global sea level rise.

Felix Salmon, author of Capital
3 hours ago - Economy & Business

Workers are taking power back

Illustration: Aïda Amer/Axios

American workers have been losing power since 1980 — but now the tables are turning.

Why it matters: The 2010s gave us the gig economy and left millions of workers stranded seemingly forever on the precipice of financial ruin. The 2020s could be the decade when workers seize back the reins of power.

Teachers across the U.S. protest laws restricting racism lessons

Thousands of teachers and other educators held protests across the U.S. Saturday against the actions of "at least 15 Republican-led states" that aim to restrict teaching about racism in class, the Washington Post reports.

Driving the news: There were demonstrations in at least 22 cities for the "Day of Action" to raise awareness about moves to limit students' exposure to critical race theory, which links racial discrimination to the nation's foundations and legal system, per Axios' Russell Contreras.

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