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Children ride scooters on an elevated loop at Camp, a new chain of toy stores, in New York. Photo: Mark Lennihan/AP.

A new generation of toy stores hopes to capitalize on the demise of Toys R Us by emphasizing playtime with "experiential retail," AP writes.

Where it stands: Toy stores long offered activities and interactive elements, like the floor piano at FAO Schwarz that Tom Hanks danced on in "Big."

  • When FAO Schwarz opened a store in New York in 2018, three years after shuttering its 5th Avenue flagship, it added a toy grocery store where kids can shop for artificial produce, complete with small carts, and a Barbie doll fashion parlor that charges $75 for a styling session.

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Go deeper

16 mins ago - Podcasts

Podcast: After the Biden inaugural

Joe Biden was sworn in today as America's 46th president in an inauguration unlike any other in modern history.

Axios Re:Cap goes deeper into the speech, the atmosphere and what it all tells us about the incoming administration, with Axios political reporters Hans Nichols and Alexi McCammond.

Biden embarks on a consequential presidency

Photo illustration: Sarah Grillo/Axios. Photo: Joe Raedle/Getty Images

Donald Trump tried everything to delegitimize the rival who vanquished him. In reality, he's set Joe Biden on course to be a far more consequential U.S. president than he might otherwise have become.

The big picture: President Biden now confronts not just a pandemic, but massive political divisions and an assault on truth — and the aftermath of the assault on the Capitol two weeks ago that threatened democracy itself.

Updated 49 mins ago - Politics & Policy

Inauguration Day dashboard

U.S. Capitol and stage are lit at sunrise ahead of the inauguration of Joe Biden. Photo: Patrick Semansky - Pool/Getty Images

President Biden has delivered his inaugural address at the Capitol, calling for an end to the politics as total war but warning that "we have far to go" to heal the country.

What's next: Representatives from all branches of the military escort the 46th president to the White House.