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Tom Steyer in front of a Need to Impeach billboard in New York. Photo: Spencer Platt/Getty Images

Billionaire activist Tom Steyer added $100,000 worth of digital ads to his local impeachment campaign against President Trump today in Democratic Rep. Richard Neal's district in Massachusetts, Axios has learned. This is in addition to the six-figure TV ad campaign targeting Neal.

Details: The TV and digital ads focus on Neal's ability, as chair of the House Ways and Means committee, to subpoena Trump's tax returns and they pressure him to move forward on impeachment. "It's time to release Trump's tax returns. Demand Rep. Neal investigate Trump," reads one ad obtained by Axios.

  • The digital ads will run for several weeks across various social platforms, a Need to Impeach spokesman said. The TV ads will run for two weeks in Springfield, Massachusetts. Steyer's impeachment petition currently has more than 7.2 million supporters.

Why it matters: The additional investment shows how Steyer's Need to Impeach team is trying to compel as many voters as possible to push their local leaders to start the impeachment process. It also comes the day after the State of the Union, in which Trump suggested lawmakers abandon their investigations of the administration.

Go deeper: Tom Steyer's impeachment campaign is going local

Go deeper

Off the Rails

Episode 5: The secret CIA plan

Photo illustration: Aïda Amer, Sarah Grillo/Axios. Photo: Zach Gibson/Getty Images

Beginning on election night 2020 and continuing through his final days in office, Donald Trump unraveled and dragged America with him, to the point that his followers sacked the U.S. Capitol with two weeks left in his term. This Axios series takes you inside the collapse of a president.

Episode 5: Trump vs. Gina — The president becomes increasingly rash and devises a plan to tamper with the nation's intelligence command.

In his final weeks in office, after losing the election to Joe Biden, President Donald Trump embarked on a vengeful exit strategy that included a hasty and ill-thought-out plan to jam up CIA Director Gina Haspel by firing her top deputy and replacing him with a protege of Republican Congressman Devin Nunes.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Health: CDC director defends agency's response to pandemic — CDC warns highly transmissible coronavirus variant could become dominant in U.S. in March.
  2. Politics: Empire State Building among hundreds to light up in Biden inauguration coronavirus tribute.
  3. Vaccine: Fauci: 100 million doses in 100 days is "absolutely" doable.
  4. Economy: Unemployment filings explode again.
  5. Tech: Kids' screen time sees a big increase.

Biden Cabinet confirmation schedule: When to watch hearings

Joe Biden and Kamala Harris on Jan. 16 in Wilmington, Delaware. Photo: Angela Weiss/AFP via Getty Images

The first hearings for President-elect Joe Biden's Cabinet nominations begin on Tuesday, with testimony from his picks to lead the departments of State, Homeland and Defense.

Why it matters: It's been a slow start for a process that usually takes place days or weeks earlier for incoming presidents. The first slate of nominees will appear on Tuesday before a Republican-controlled Senate, but that will change once the new Democratic senators-elect from Georgia are sworn in.