Tom Steyer in front of a Need to Impeach billboard in New York. Photo: Spencer Platt/Getty Images

Billionaire activist Tom Steyer added $100,000 worth of digital ads to his local impeachment campaign against President Trump today in Democratic Rep. Richard Neal's district in Massachusetts, Axios has learned. This is in addition to the six-figure TV ad campaign targeting Neal.

Details: The TV and digital ads focus on Neal's ability, as chair of the House Ways and Means committee, to subpoena Trump's tax returns and they pressure him to move forward on impeachment. "It's time to release Trump's tax returns. Demand Rep. Neal investigate Trump," reads one ad obtained by Axios.

  • The digital ads will run for several weeks across various social platforms, a Need to Impeach spokesman said. The TV ads will run for two weeks in Springfield, Massachusetts. Steyer's impeachment petition currently has more than 7.2 million supporters.

Why it matters: The additional investment shows how Steyer's Need to Impeach team is trying to compel as many voters as possible to push their local leaders to start the impeachment process. It also comes the day after the State of the Union, in which Trump suggested lawmakers abandon their investigations of the administration.

Go deeper: Tom Steyer's impeachment campaign is going local

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Updated 11 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 4 p.m. ET: 19,193,661 — Total deaths: 716,735 — Total recoveries — 11,611,029Map.
  2. U.S.: Total confirmed cases as of 4 p.m. ET: 4,918,927 — Total deaths: 160,737 — Total recoveries: 1,598,624 — Total tests: 59,652,675Map.
  3. Politics: White House recommends Trump issue executive orders on coronavirus aid.
  4. Education: Cuomo says all New York schools can reopen for in-person learning.
  5. Public health: Surgeon general urges flu shots to prevent "double whammy" with coronavirus — Massachusetts pauses reopening after uptick in coronavirus cases
  6. World: Africa records over 1 million coronavirus cases — Gates Foundation puts $150 million behind coronavirus vaccine production.

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President Trump. Photo: Jim Watsonn/AFP via Getty Images

President Trump tweeted on Friday that his administration is "going a different way" with coronavirus aid after negotiations with congressional Democrats stalled again, suggesting he will use an executive order to address stimulus spending.

What he's saying: "Pelosi and Schumer only interested in Bailout Money for poorly run Democrat cities and states. Nothing to do with China Virus! Want one trillion dollars. No interest. We are going a different way!" Trump tweeted.

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Illustration: Aïda Amer/Axios

President Trump's rhetoric on China has tended to run hotter than his actions — until now.

Why it matters: Even at the height of Trump's trade war, his administration never hit China as hard, as fast, and on as many fronts as it is right now.