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A mock-up of Tinder's "Are you sure?" screen. Image: Tinder

Tinder parent Match Group is debuting a new screen asking customers "Are you sure?" before they post potentially offensive language. It says the technique has reduced such language by 10% in early testing.

Why it matters: It's another example of the kind of tools tech companies can deploy on the middle ground between just banning content and taking an anything-goes stance.

How it works: When Tinder's AI systems detect language that could be seen as disrespectful, a warning screen pops up, giving users the option to change their wording. The detection algorithm was trained on language that users have reported as offensive in the past.

Between the lines: Tinder says both features appear to be helping, and not just in the immediate moment.

  • Those who saw the "Are you sure?" prompt were less likely to be reported for inappropriate messages over the next month.
  • Those asked whether they were bothered by content were 46% more likely to report inappropriate messages.

The big picture: Tinder says it's the first dating service to use this approach, though the technique does resemble one used by Twitter.

What they're saying: "As a new generation starts dating, we believe we have a responsibility to educate Tinder's members — many of whom are entering the dating pool for the first time — about what kind of behavior is and is not appropriate when building new relationships," Tinder safety head Tracey Breeden told Axios.

Meanwhile: TikTok is announcing an effort today to allow creators who deal with hate or harassment to more easily deal with large volumes of unwanted comments.

Go deeper

30 mins ago - World

Putin denies Russia is behind cyberattacks ahead of Biden summit

In an exclusive interview with NBC's "Today," Russian President Vladimir Putin denied that Russia is waging cyber warfare against the United States and refused to guarantee opposition leader Alexei Navalny — whose name he would not say — will leave prison alive.

Why it matters: Cyberattacks by Russian intelligence and Russian-speaking criminal groups, as well as the Kremlin's attempted assassination and jailing of Navalny, are among the topics President Biden is expected to raise at his Geneva summit with Putin on Wednesday.

2 hours ago - Health

Novavax says COVID-19 vaccine was 90% effective in Phase 3 trial

Photo: Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

Novavax, a Maryland biotechnology company, announced Monday that its COVID-19 vaccine was 90.4% effective in its Phase 3 trial, including against coronavirus variants.

Why it matters: The study of 29,960 participants in the U.S. and Mexico found the shot was safe and highly effective, paving the way for the FDA to clear a 4th vaccine for emergency use by the end of the year.