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A mock-up of Tinder's "Are you sure?" screen. Image: Tinder

Tinder parent Match Group is debuting a new screen asking customers "Are you sure?" before they post potentially offensive language. It says the technique has reduced such language by 10% in early testing.

Why it matters: It's another example of the kind of tools tech companies can deploy on the middle ground between just banning content and taking an anything-goes stance.

How it works: When Tinder's AI systems detect language that could be seen as disrespectful, a warning screen pops up, giving users the option to change their wording. The detection algorithm was trained on language that users have reported as offensive in the past.

Between the lines: Tinder says both features appear to be helping, and not just in the immediate moment.

  • Those who saw the "Are you sure?" prompt were less likely to be reported for inappropriate messages over the next month.
  • Those asked whether they were bothered by content were 46% more likely to report inappropriate messages.

The big picture: Tinder says it's the first dating service to use this approach, though the technique does resemble one used by Twitter.

What they're saying: "As a new generation starts dating, we believe we have a responsibility to educate Tinder's members — many of whom are entering the dating pool for the first time — about what kind of behavior is and is not appropriate when building new relationships," Tinder safety head Tracey Breeden told Axios.

Meanwhile: TikTok is announcing an effort today to allow creators who deal with hate or harassment to more easily deal with large volumes of unwanted comments.

Go deeper

Updated 25 mins ago - Energy & Environment

Bomb cyclone prompts blizzard warnings from Virginia to Maine

Computer model projection showing the intense storm off of Cape Cod on Jan 29, 2022, with heavy snow and strong winds lashing the coastline. (Weatherbell.com)

Blizzard warnings are in effect for 11 million people from coastal Virginia to eastern Maine as a potentially historic winter storm is set to slam the Mid-Atlantic and Northeast beginning Friday.

Why it matters: The storm will bring hazards ranging from zero visibility amid hurricane force wind gusts and heavy snow, to coastal flooding that will erode vulnerable beaches and threaten property from the Jersey shore to coastal Massachusetts.

Updated 4 hours ago - Politics & Policy

Swastikas found outside Union Station in D.C.

People walk through Union Station on Jan. 16 in Washington, D.C. Photo: Spencer Platt/Getty Images

Drawings of swastikas appeared etched around the entrance to Union Station in Washington, D.C., on Friday morning.

Driving the news: "An investigation is underway with Amtrak Police and the Metropolitan Police Department after swastikas were reported on the exterior of Washington Union Station on Friday," Amtrak spokesperson Kimberly Woods said in a statement to Axios.

In photos: Biden visits collapsed bridge in Pittsburgh

President Biden and the Mayor of Pittsburgh Ed Gainey visit the scene of the Forbes Avenue Bridge collapse over Fern Hollow Creek in Frick Park in Pittsburgh, Pennsylvania, January 28, 2022. Photo: Saul Loeb/AFP via Getty Images

President Biden on Friday visited the site of the collapsed bridge in Pittsburgh.

Driving the news: "I’ve been coming to Pittsburgh a long time,” Biden said, adding that there are more bridges than any other city in the world. "And we’re going to fix them all," he said, per a White House pool reporter.