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A mock-up of Tinder's "Are you sure?" screen. Image: Tinder

Tinder parent Match Group is debuting a new screen asking customers "Are you sure?" before they post potentially offensive language. It says the technique has reduced such language by 10% in early testing.

Why it matters: It's another example of the kind of tools tech companies can deploy on the middle ground between just banning content and taking an anything-goes stance.

How it works: When Tinder's AI systems detect language that could be seen as disrespectful, a warning screen pops up, giving users the option to change their wording. The detection algorithm was trained on language that users have reported as offensive in the past.

Between the lines: Tinder says both features appear to be helping, and not just in the immediate moment.

  • Those who saw the "Are you sure?" prompt were less likely to be reported for inappropriate messages over the next month.
  • Those asked whether they were bothered by content were 46% more likely to report inappropriate messages.

The big picture: Tinder says it's the first dating service to use this approach, though the technique does resemble one used by Twitter.

What they're saying: "As a new generation starts dating, we believe we have a responsibility to educate Tinder's members — many of whom are entering the dating pool for the first time — about what kind of behavior is and is not appropriate when building new relationships," Tinder safety head Tracey Breeden told Axios.

Meanwhile: TikTok is announcing an effort today to allow creators who deal with hate or harassment to more easily deal with large volumes of unwanted comments.

Go deeper

Dan Primack, author of Pro Rata
1 hour ago - Economy & Business

IPO market holds firm amid stock market tumult

Illustration: Aïda Amer/Axios

The IPO market is doing its best Alfred E. Neuman impression so far this week, refusing to entertain everyone else's worries.

The big picture: Both the Dow and S&P 500 fell nearly 2% yesterday, as investors tried to measure the fallout of Chinese construction giant Evergrande defaulting on its $300 billion in liabilities.

3 hours ago - World

Sudanese government says it put down coup attempt

Prime Minister Abdullah Hamdok (L) and Sovereign Council Chief Gen. Abdel Fattah al-Burhan. Photo: Ashraf Shazly/AFP via Getty

The Sudanese government announced on Tuesday morning that its military and security services had foiled an attempted coup from within the country’s armed forces.

Why it matters: The apparent coup attempt comes with Sudan’s transitional government — in which power is shared between civilians and generals — facing crises on several fronts two years after dictator Omar al-Bashir was toppled in a popular uprising.

3 hours ago - Health

Johnson & Johnson says booster shot increases efficacy of COVID vaccine

Syringes and a vial of the Johnson and Johnson COVID-19 vaccine in French Polynesia on Sept. 8. Photo: Jerome Brouillet/AFP via Getty Images

Johnson & Johnson said in a press release Tuesday a global study showed that the protection offered by its coronavirus vaccine was strengthened by a booster shot.

Why it matters: While J&J has not formally applied for authorization to offer booster shots to the general public, it said it has shared the results of the study with the Food and Drug Administration and plans to share it with the World Health Organization and other health regulators.