Jim Lanzone in Sun Valley, Idaho on July 11. Photo: Drew Angerer/Getty Images

Former CBS Interactive president Jim Lanzone has been named CEO of Tinder, the dating app's parent company Match Group announced Monday.

The big picture: Lanzone's appointment comes in the midst of the dating app industry's foray into original content. He oversaw all digital products at CBS Interactive, including its streaming network CBS All Access. Tinder began to experiment with scripted content last year. 

Between the lines: In its May Q1 report, Match Group reported an increase in user activity across all its dating apps since March, when the coronavirus began spreading rapidly across the U.S.

  • First-time subscribers declined from February to March before stabilizing in April, the company found.
  • Web-based first dates quickly became a new normal during the pandemic, with platforms seeing a dramatic increase in users turning to calls and video chats, Axios' Ursula Perano reports.

What's next: Lanzone will begin in the new role on Aug. 4, after Elie Seidman steps down, according to Match Group.

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