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Illustration: Aïda Amer/Axios

TikTok is testing a tool for brands to recruit employees, sources tell Axios.

Details: The pilot program is designed to help people find jobs on TikTok and connect with companies looking to find candidates. It's also meant to help brands use TikTok as a recruitment channel.

  • The company is currently testing the service with a beta group of companies. Several big brands have been asked about participating, including sports leagues.
  • The platform isn't a product that's integrated within TikTok itself, but rather a separate web page accessible via the TikTok app where brands can post jobs, primarily entry-level listings.
  • Users can post a TikTok video resume to the site rather than a traditional resume. The idea is for users to give an elevator pitch or work experience summary via the video in a unique way.
  • TikTok will ask candidates to post their resume videos to their TikTok profiles, if they wish, to help publicize the new service.

The big picture: A few weeks ago, a top TikTok executive posted on LinkedIn that a Washington Post article about Gen Zers using TikTok to share career advice inspired TikTok executives to try to bolster their platform for job seekers.

Go deeper

Aug 7, 2021 - Sports

Biles vacuums up Olympics attention on social media

Expand chart
Data: CrowdTangle; Chart: Danielle Alberti/Axios

Simone Biles was a singular presence on social media during the Olympics, with her Instagram account generating more interactions than the next six Americans combined, according to data from CrowdTangle.

Why it matters: Already a premier name on the U.S. Olympic roster, Biles' struggles in Tokyo shifted the focus from athletics to human interest as she dealt with her mental and emotional health.

Biden enlists business leaders in campaign for vax mandates

President Joe Biden at a meeting with business leaders Sept. 15, 2021. Photo: Oliver Contretas/Getty Images

President Biden convened a meeting of top business leaders Wednesday to build support for a sweeping vaccine mandate that will affect most of America's workers. The message: Vaccines work, and the stalled uptake is holding back the economy.

Why it matters: As vaccine rates have flattened across the country, business leaders have the power to impact their employees’ decisions. Many corporate leaders had been looking for stronger federal guidance to lean on.

23 mins ago - Health

COVID cases are falling, but deaths are rising

Data: N.Y. Times; Chart: Kavya Beheraj/Axios

The pace of new coronavirus infections in the U.S. is beginning to slow — a potential sign that the states hit hardest by the Delta wave may be starting to turn things around.

Yes, but: Deaths are still rising, and it’s still too early to know whether schools might drive cases back up again.