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Tiger's Masters win could be a boon for the golf business

Tiger in 2008, and on Sunday. Photos: Andy Lyons/Getty Images; Kevin C. Cox/Getty Images
Tiger Woods after a 2008 win, and on Sunday. Photos: Andy Lyons/Getty Images; Kevin C. Cox/Getty Images

Tiger Woods' win at the Masters could revitalize the golf industry, which has struggled in the past decade, AP reports.

The backdrop: Enthusiasm for golf waned during Tiger's 11-year drought between major wins. Nike stopped selling golf equipment in 2016 to focus on apparel. About a year later, rival Adidas sold off its golf business.

During the tournament, Woods wore head-to-toe Nike, with the swoosh on his hat, shirt, pants and shoes.

  • Shares rose for Nike, the sponsor that stood by Woods after his 2009 car crash and reports of extramarital affairs.
  • Shares of energy drink maker Monster Beverage Corp., a sponsor whose green logo appears on Woods' golf bag, gained about 2%.
  • TV ratings of golf tournaments and sales of golf equipment are likely to rise, at least in the short run.

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